Limited number of FREE VIP Buffalo Chip® premium ride upgrades available for the first to sign up for Legends Ride® and Biker Belles®!

Sturgis, SD – The star of the Discovery Channel’s “American Chopper” TV series, Paul Teutul, Jr., will lead riders in the Sturgis Buffalo Chip’s 2018 Legends Ride presented by GEICO Motorcycle and Laura Klock and Karlee Cobb will lead the Biker Belles ride. To make the rides even sweeter, the Buffalo Chip is now offering the first 60 who sign up for the Legends Ride before January 19, 2018, a free 5-Star VIP upgrade. The first 30 to sign up for the historic 10th anniversary Biker Belles event will also receive a free 5-Star premium upgrade. For over ten years the Buffalo Chip’s Legends Ride and Biker Belles, the premier charity ride events of the Sturgis Rally, have been a popular way for bikers to meet, greet and ride with celebrities while donating to worthy local charities.




Legends Ride

This year’s Ride that Rocks™ will offer riders the opportunity to rub elbows with celebrities, Paul Teutul, Jr. of Discovery’s “American Chopper”, award-winning actor Tom Berenger and famed photographer Michael Lichter, just to name a few. The Legends Ride has, since its inception in 2008, raised nearly half a million dollars for charity, purchasing a bus and helping to renovate a gym for South Dakota Special Olympians and creating a building fund for the Sturgis Motorcycle Museum. Riders from all over the world join some of the biggest names in television, film, music and motorcycling for the annual event. The Legends Ride will take place Monday, Aug. 6, 2018, beginning at the Historic Franklin Hotel, Main Street Deadwood and culminating with a reception at the Buffalo Chip. The first 200 riders to reserve will receive admittance to the Buffalo Chip amphitheater to experience performances on the main stage including Lynyrd Skynyrd.

More information on the 2018 Legends Ride can be found here.

Free 5-Star Upgrade

The first 60 riders who sign up for the 2018 Legends Ride before Jan. 19 will receive:

  • Access to the Legends Club on the veranda of the Historic Franklin Hotel with a bird’s-eye view of Main Street and complimentary hors d’oeuvres
  • VIP parking
  • Premium placement in the ride

Reserve a spot on the 2018 Legends Ride and get the free limited time 5-Star upgrade here.


Biker Belles

All are invited to join a group of leading industry women, for the Biker Belles’ “The Morning Ride™” from the Buffalo Chip to the Lodge at Deadwood led by land speed record holders Laura Klock and Karlee Cobb. Participants will also enjoy the Comfort Zone by Team Diva, followed by a catered lunch and the 2018 symposium titled “Shifting Gears.” The Buffalo Chip created Biker Belles for two complimentary purposes; to raise awareness of the passion, diversity and spirit of women in motorcycling and to raise funds for local charities that would be of particular interest to women.

More information on the 2018 Biker Belles event can be found here.

Free 5-Star Upgrade

The first 30 riders who sign up for the 2018 10th Anniversary Biker Belles event, before Jan. 19, will receive:

  • Premium reserved seating at the symposium and luncheon
  • High resolution download of the 2018 group photo
  • Sponsor welcome gift
  • Biker Belles will take place on Tuesday, Aug. 7, 2018

Reserve a spot for the 2018 Biker Belles and get the limited time upgrade here.


About the Legends Ride

The Sturgis Buffalo Chip’s Legends Ride is dedicated to bringing rally goers together to raise significant funds for local charities. Having raised nearly $500,000 for charity since its inception in 2008, the Legends Ride has played host to some of the biggest names in television, film, music and motorcycling, along with riders from all corners of the world.

About Biker Belles®

The annual Biker Belles charity event is a celebration of women in the world of motorcycling that centers on “Real Riders, Real Stories, and Real Passion.” Whether one rides his or her own bike or prefers being the passenger, this Sturgis Buffalo Chip®-hosted event offers a great opportunity to meet new friends and gain inspiration from pioneering women who continue to influence the world of motorcycling today. All Biker Belles proceeds support worthy local charities. To date Buffalo Chip programs have raised over half a million dollars for charity.


About the Sturgis Buffalo Chip

The Sturgis Buffalo Chip® is the Largest Music Festival in Motorcycling®. It is the world’s first and leading entertainment destination for the motorcycle enthusiast and 2017 South Dakota Excellence in Tourism Innovation award winner. Since 1981, the venue’s high-profile, nine-day festival, known as The Best Party Anywhere®, remains one of the world’s most televised and longest running independent music festivals. Located three miles east of Sturgis, SD on 600 creek-fed acres, it offers eight stages of entertainment, a swimming hole, bars, mouth-watering food, showers, cabins, RVs, camping and more to visitors traveling from all corners of the world. The Chip’s concerts and races are free with camping. The 2018 Motorcycles as Art exhibit curated by Michael Lichter, numerous bike and stunt shows and all shopping, live music and events at the CrossRoads are free and open to the public. More details are available at

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