Press Release

NASCAR’s Biggest Names to Attend the Buffalo Chip’s Inaugural Rusty Wallace Charity Ride

Motorsports Hall of Famer Rusty Wallace has enlisted his NASCAR friends to join him for a day of fun and riding from Rapid City to the Sturgis Buffalo Chip on Wednesday, Aug. 7, 2019. Sturgis, SD (February 19, 2019)  – Winston Cup Champion and Motorsports Hall of Famer Rusty Wallace is gathering some of his fastest and most famous faces in NASCAR for the Sturgis Buffalo Chip’s first ever Rusty
Press Release

Harley-Davidson Makes Learning to Ride Easier Than Ever with Limited Time Promotion.

Milwaukee (February 15th, 2019) – Turn “Someday I’ll ride a motorcycle,” into “Today” with the latest offer from Harley-Davidson Riding Academy. Available for a limited time, Harley-Davidson is offering customers the opportunity to learn to ride from the experts for 50% off the published price of a Harley-Davidson Riding Academy New Rider Course in their area with promo code RIDE50. Redeemable throughout the calendar year, if your resolution is to
Press Release

ProBEAM® by Custom Dynamics® Announced as 2019 Title Sponsor of Black Hills Harley-Davidson® AFT Race Team

YOUNGVILLE, N.C., Feb. 18, 2019 /PRNewswire/ -- Custom Dynamics® announced ProBEAM® as the title sponsor of Black Hills Harley-Davidson® American Flat Track Race Team for the 2019 season.  Both names are notorious in the motorcycle industry. ProBEAM® is the premium LED product line released from Custom Dynamics® a predominate aftermarket motorcycle LED manufacturer based in Youngsville, NC. Black Hills Harley-Davidson® the largest dealership in the mid-west and home to the Rally
Press Release

Indian Motorcycle and American Flat Track Renew Partnership for 2019

Indian Motorcycle to Sponsor Three Events, Offer Nearly $360,000 in Contingency and Provide Strong NBCSN Broadcast Support DAYTONA BEACH, Fla. (February 12, 2019) – Indian Motorcycle has not only dominated AFT Twins presented by Vance & Hines competition since its dramatic return to American Flat Track in 2017, it has also been a staunch supporter of the series, its riders and AFT’s broadcast efforts. That won’t change in 2019, as Indian Motorcycle announced
Press Release

Legendary Rockers Godsmack to Fire Up the Buffalo Chip®

The certified 2x Platinum rock stars will incite a rock riot on the Wolfman Jack Stage at the Buffalo Chip on Sunday, Aug. 4. Sturgis, SD (February 12, 2019) – Chart-topping heavy metal rockers Godsmack will perform on the Buffalo Chip’s® Wolfman Jack Stage on Sunday, Aug. 4. The band has sold more than 20 million records in just over a decade, had three consecutive albums chart at no. 1,
Press Release

Get ready to “Ride the Lighting” with the 2019 Super Hooligan National Championship

Los Alamitos, CA (Feb 7, 2019) - Roland Sands Design (RSD) today announced the return of the Super Hooligan National Championship (SHNC) powered by Indian Motorcycle for 2019.   The SHNC, in its third full season, is the true north of the motorcycle culture, smashing the custom scene together with flat track racing on readily available and affordable street bikes of any make. Basic rules are 750cc and up production street bikes with flat track tires in
Press Release

George Thorogood and The Destroyers Join Keith Urban for Buffalo Chip® Mega Dual Headliner Night

Special day passes available for Aug. 3, 2019 only at pre-sale pricing in time for Valentine’s Day! Sturgis, SD (February 7, 2019) – The incomparable kings of “boogie rock’n blues,” George Thorogood and The Destroyers, will be celebrating 45 years of rock by joining multiple Grammy Award-winning super star and undisputed heartthrob, Keith Urban, on the Chip’s Wolfman Jack Stage on Saturday, Aug. 3, 2019. The show offers fans a
Press Release

Today’s Motorcyclists Revealed by Latest MIC Owner Survey

IRVINE, Calif., Feb. 4, 2019 /PRNewswire/ -- We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they're generally older, according to the 2018 Motorcycle Industry Council Owner Survey. "Demographics are changing for Americans across the country and it's no different for motorcycle owners," said MIC President and CEO Tim Buche. "For decades, the MIC Owner