Press Release

RIDING A MOTORCYCLE IMPROVED METRICS OF FOCUS AND DECREASED STRESS BIOMARKERS, ACCORDING TO A NEW NEUROBIOLOGICAL STUDY

Motorcycling Decreased Stress-Measures, Similar to Light Exercise MILWAUKEE (January 17, 2019) – Motorcyclists have long championed riding as their main road to stress relief and positive mental health. Today, the results of a neurobiological study conducted by a team of three researchers from UCLA’s Semel Institute for Neuroscience and Human Behavior yielded pioneering scientific evidence […]

Press Release

The Godfather of Modern Rockabilly, Reverend Horton Heat, to Crash The Best Party Anywhere!®

The Rev joins Zakk Sabbath for an all-star Sturgis Buffalo Chip® finale on Saturday, Aug. 10. Sturgis, SD (January 15, 2019) – The Reverend Horton Heat’s lightning-fast licks and old-school American rock, blues and country will set the Buffalo Chip’s Wolfman Jack Stage ablaze with nitro-boosted punk rock attitude on Saturday, Aug. 10, 2019. Sharing […]

Press Release

CARDO SYSTEMS ADDS NEW VALUE TO THE BLUETOOTH CATEGORY WITH AN ENTIRELY REDESIGNED FREECOM+ LINEUP

Company Continues Its Industry-Leading Rate of Innovation, Delivering Best-in-Class Features to FREECOM 4+, FREECOM 2+ and FREECOM 1+ Plano, Texas (Jan. 14, 2018) – Cardo Systems, the global market leader in wireless communication systems for motorcyclists, today unveiled the redesigned FREECOM+ ine. Available at specialty retailers and Cardosystems.com. The Cardo FREECOM 4+, FREECOM 2+ and […]

Press Release

Bonnier Corporation to Discontinue Hot Bike Print Publication

Hot Bike Social Media, Special-Interest Publications and Hot Bike Tour to Continue IRVINE, Calif. – (January 10, 2019) Bonnier Corporation announced today it is ceasing publication of Hot Bike magazine, effective immediately. Issue 6 of 2018, on newsstands now, is the brand’s last. “We can’t thank Editor-in-Chief Jordan Mastagni and his team enough for making […]

Press Release

HARLEY-DAVIDSON ELECTRIFIES THE FUTURE OF TWO-WHEELS WITH DEBUT OF NEW CONCEPTS AND LIVEWIRE MOTORCYCLE AVAILABLE FOR US DEALER PRE-ORDER

Electric LiveWire Motorcycle and Two Groundbreaking Lightweight Electric Concepts Shine in Vegas  LAS VEGAS (January 7, 2019) – Harley-Davidson, the company that has defined the motorcycle industry for the past 116 years, today revealed two new concept electric two-wheelers and announced pricing and pre-order availability for LiveWire™, its first electric production motorcycle, at the biggest […]