Press Release

Sturgis Buffalo Chip® Custom Series to Present the Best of the Best Custom Motorcycle Culture for 81st Sturgis Rally

Nine world-class bike shows descend on the Sturgis Buffalo Chip for its 40th Anniversary in August. One builder to be crowned Custom Series King live on the main stage. Sturgis, SD (May 13, 2021): Stock motorcycle haters will rejoice as the Sturgis Buffalo Chip has teamed up with the world’s preeminent custom motorcycle builders to host a series of prestigious motorcycle shows for the 81st Sturgis Motorcycle Rally. The Sturgis Buffalo Chip Custom Series is comprised of nine distinct world-class bike shows that will take
Press Release

Sturgis Buffalo Chip Brings Industry’s Top Custom, Performance and Service Technicians to its Free-Access Garage Facility for the 81st Rally

Sturgis, SD (June 7, 2021): The Largest Music Festival in Motorcycling® has expanded its roster of top motorcycle technicians and exclusive promotional offers at the Buffalo Chip Garagecustomization, performance, service, and repair super center. Located at the free-access CrossRoads on Fort Meade Way, the Garage now offers premium Harley-Davidson and Indian Motorcycle performance services and parts at two permanent garage structures. New this year, the industry’s top customizers and performance experts of Indian
Press Release

INDIAN MOTORCYCLE RACING’S FTR750 SWEEPS PODIUM AT CHICAGO HALF-MILE

Indian Wrecking Crew Rider Briar Bauman Sits Atop Leaderboard Following First Win of 2021Indian Privateer Jared Vanderkooi & Factory Rider Jared Mees Finish Second and Third, Respectively JOLIET, ILL. (June 1, 2021) – Indian Motorcycle Racing, presented by Progressive Motorcycle Insurance, and two-time defending Grand National Champion Briar Bauman secured the top spot in the season’s standings following the factory rider’s first win of the 2021 season. The win also
Press Release

MEET THE OUTRUSH R MODULAR HELMET: AN UPDATE ON ONE OF SENA’S MOST SOUGHT AFTER SMART HELMETS

IRVINE, Calif. (May 25, 2021) — Sena Technologies, Inc. the world’s leader in Bluetooth® communication solutions for powersports has launched the highly anticipated Outrush R smart modular motorcycle helmet. The Sena Outrush R is the evolution of Sena’s original Outrush modular helmet. Packed with Sena’s unrivaled communication features, the DOT and ECE rated Outrush R is now available in North America. Outrush R is value packed and offers the following features: Modular design with retractable
Press Release

Harley-Davidson Launches LiveWire, the Electric Motorcycle Brand (www.livewire.com)

MILWAUKEE (May 10, 2021) – Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) today announces the launch of LiveWire as an all-electric motorcycle brand.  LiveWire is more than a motorcycle. LiveWire plans to redefine electric, delivering the best experience for the urban rider, with personality and soul. LiveWire creates a unique connection between rider and vehicle. Today, the next chapter in the LiveWire journey begins. Jochen Zeitz, chairman, president and CEO of Harley-Davidson:  “One of
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As Easy as One, Two, Free: Twisted Road Is Giving Away Free Rides to Every Motorcycle Renter

The leading motorcycle rental company is making riding more affordable to everyone by giving away free days to its community. CHICAGO, May 5, 2021, Twisted Road, the leading motorcycle rental community, announced the launch of their One, Two, Free program, which gives all riders one free day of riding after they've ridden twice. This recurring program allows riders to immediately turn in their day to take a free ride or accumulate
Press Release

EagleShare Motorcycle and Powersports Sharing Platform Goes Live

LOS ANGELES, May 5, 2021 EagleRider Holdings announced the launch of their new sharing platform, EagleShare, which connects private owners, rental companies, and dealers of motorcycles, ATVs, side by sides, snowmobiles, and more with rental customers from around the world. Since the announcement, EagleShare has received hundreds of uploads from motorcycle and powersports owners, rental companies and dealers, and is set to make all vehicles available for rent beginning on May 5, 2021 at www.eagleshare.com.
Press Release

Kick-Off A Summer Of Safety In May With Motorcycle Safety Awareness Month

IRVINE, Calif., May 4, 2021, This May, Motorcycle Safety Awareness Month comes at a particularly crucial time. Traffic is returning to pre-pandemic levels, families are planning for summer road trips, and interest in motorcycling — for commuting and recreation — is seeing strong growth. In an effort to reach as many drivers and riders as possible, the Motorcycle Safety Foundation has teamed up with AAA to get the word about the importance