Indian Motorcycle Press Release

America’s First Motorcycle Company Activates Sponsorship with Season’s First Owners Ride, Custom Bike Display, and Demo Rides of All-New Scout Lineup

MINNEAPOLIS, MN – April 10, 2024 Indian Motorcycle, America’s First Motorcycle Company, today announced sponsorship of the renowned Handbuilt Motorcycle Show in Austin, Texas, taking place April 12-14. In conjunction with the show, and in celebration of riding season, Indian Motorcycle will kick off its 2025 Indian Scout demo tour, host its first 2024 Rider Series owners ride, and showcase a lineup of artfully designed custom motorcycles. 

The Handbuilt Motorcycle Show presents an awe-inspiring display of creations from builders and artisans who blend expertise, craftsmanship, and innovation to craft truly unique hand-built machines. This event presents Indian Motorcycle with an opportunity to showcase its legendary and truly iconic machines in the city of Austin, while simultaneously celebrating the city’s iconic motorcycle culture.

“As a brand deeply entrenched in motorcycle culture, we are thrilled to be part of the Handbuilt Motorcycle Show in Austin, where riders bond over an electrifying blend of racing, custom craftsmanship and community spirit,” Aaron Jax, Vice President for Indian Motorcycle. “This year, in conjunction with both the Handbuilt Show and King of the Baggers race, we’re excited to welcome and host our legion of owners for our 2024 Rider Series kick off ride in Austin.”

Scout Demo Rides

From April 12-14, at The Handbuilt Motorcycle Show, showgoers will be among the first to throw a leg over the all-new 2025 Indian Scout lineup. Building upon its rich history, the new 2025 Scout lineup continues its iconic legacy. With five models and three trim levels, the lineup blends authentic Scout DNA with all-new rider centric technology. Packing an all-new, 1250cc SpeedPlus engine, delivering up to 111 horsepower, and the industry’s lowest seat height, the 2025 Scout lineup delivers a legendary balance of power and control.

Following The Handbuilt Motorcycle Show, the Indian Scout demo tour will continue at The One Moto Show in Portland, Oregon, April 19-21. For more information about the Scout’s national demo tour and Indian Motorcycle events, please visit Indian Motorcycle’s events page.

Indian Motorcycle Rider Series

To kick off the 2024 riding season, Indian Motorcycle will begin its Rider Series owner ride in Austin, April 11-13. Owners attending the ride will immerse themselves within Austin’s renowned motorcycle culture, beginning with an exclusive event with live music in downtown Austin on Thursday, April 11. On Friday, the group of riders will depart for a ride through Austin countryside, followed by an event experience at The Handbuilt Motorcycle Show’s opening night. On Saturday, owners will witness history within a hospitality area, as MotoAmerica’s King of the Baggers will serve as the support race during MotoGP’s U.S. round at Circuit of the Americas.

Whether a seasoned rider or new to the community, these rides provide a welcoming environment for all participants to connect and enjoy the open road. Indian Motorcycle encourages attendees at the Handbuilt Show to join them for this inaugural ride, which can be signed up for at Indian’s booth at the event. Keep an eye out for upcoming rides that will be added to this new series.

Custom Bike Displays

Adding to The Handbuilt Motorcycle Show’s full gallery of custom motorcycles are three custom Sport Chiefs. Featured within Indian Motorcycle’s 2023 Forged custom series, which can be viewed here, each bike was closely documented as three renowned builders, including Carey Hart, Yaniv Evan from Powerplant, and Jake Cutler from Barnstorm Cycles, each handcrafted a stock Sport Chief motorcycle into a rolling piece of art. The custom bikes are amid a custom bike tour, which began at Daytona Bike Week and will continue to The One Moto Show and Sturgis Motorcycle Rally, before making their way to their individual owner, actor Norman Reedus, UFC champion T.J. Dillashaw, and freestyle-motocross rider Jeremy “Twitch” Stenberg.

The new Scout lineup will begin shipping in May. Riders can learn more at their local Indian Motorcycle dealership, by visiting, or by following along on Facebook, X, Instagram, and YouTube.


Indian Motorcycle is America’s First Motorcycle Company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

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