Sturgis Buffalo Chip® Unveils Ness-Customized Harley-Davidson Road Glide

Press Release

The Ness Custom Road Glide is heading to the auction block at the 15th annual Sturgis Buffalo Chip Legends Ride to support the event’s mission of giving.

Sturgis, S.D. (February 22, 2022): The Sturgis Buffalo Chip and legendary aftermarket parts and custom bike builders Arlen Ness Motorcycles have unveiled a one-of-a-kind Harley-Davidson Road Glide built to be auctioned off at the 2022 Legends Ride charity event kickoff at Outlaw Square in historic Deadwood, SD Aug. 8, 2022. See the unveil video at

The highlight of each year’s Legends Ride festivities in Deadwood is the special live custom motorcycle and art auction. This year’s auction features the truly unique race-inspired performance bagger by famed customizers Cory and Zach Ness. The stock Road Glide model, sponsored by Black Hills-Harley Davidson, includes a wide array of performance upgrades.

The Ness Road Glide is the first bike showcasing the new line of Performance Bagger products from Arlen Ness Motorcycles. Ness added extra horsepower to the Milwaukee-Eight powerplant in the form of a gold Ness Method air cleaner and a Vance & Hines 2-into-1 racing exhaust. The build features the new Pro Short fender, Legend Suspension, LePera seat, Ness Method fork legs and the wild gold anodized Ness Y Spoke wheels. Eye-catching Ness gold anodized floorboards, pegs, shift lever and derby cover, along with a stunning paint job from Riff Raff Customs complete the distinctive look of the bagger.A black motorcycle with a white background

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“As long-time supporters of the Sturgis Buffalo Chip’s Legends Ride, we love when we can all come together to support outstanding causes like Special Olympics and the Sturgis Motorcycle Museum,” said Cory Ness, president of Arlen Ness Motorcycles. “This Road Glide is a great package from front to back. We’re looking forward to seeing it being auctioned off, as well as seeing everyone on the ride.” 

Cory and Zach Ness will be among the list of celebrity guests taking part in 2022 Legends Ride festivities. Rider contributions from the event benefit South Dakota Special Olympics – Rapid City Flame and Sturgis Motorcycle Museum & Hall of Fame.   

Exceptional custom motorcycles and worthwhile charity events are just part of what the Sturgis Buffalo Chip has in store again for 2022. Guests will have the opportunity to experience thrilling events, including performances from world-class entertainers, legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing, and so much more. All events are outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip events is available at The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Official Sturgis Rally Registration Program.

2022 Sturgis Buffalo Chip Event and Entertainment Lineup

Friday, Aug. 5

Entertainment TBA

Saturday, Aug. 6

Snoop Dogg


Sunday, Aug. 7


Monday, Aug. 8

Rob Zombie

Legends Ride

Tuesday, Aug. 9

Entertainment TBA

Biker Belles Women’s Day Celebration 

Wednesday, Aug. 10

Travis Tritt

Aaron Lewis and the Stateliners

Rusty Wallace Ride

Thursday, Aug. 11

Entertainment TBA

Freedom Celebration

Western Frontier Motorcycle Ride

Friday, Aug. 12

Pop Evil

Saturday, Aug. 13

Entertainment TBA

About the Sturgis Buffalo Chip Presented by GEICO Motorcycle

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Official Sturgis Rally Registration Program. More details are available at

About Legends Ride®

The Legends Ride is the leading charity event of the Sturgis Rally. The Buffalo Chip’s Legends Ride is dedicated to bringing rally goers together to raise significant funds for local charities. The Ride that Rocks has hosted riders from all over the world, including some of the biggest names in video, television and streaming broadcasts, social media, movies, music, motorcycling, and political leadership. The Legends Ride starts at the famous Outlaw Square in the historic town of Deadwood, SD. Riders then travel through the twisty roads of the Black Hills, finishing at the Sturgis Buffalo Chip where participants are treated to a private catered meal. Buffalo Chip charity events such as the Legends Ride have raised over $1.6 million for charity. For more information, visit

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