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Press Release

Vance & Hines Ready for Action at 81st Sturgis Rally

August 3, 2021 – Vance & Hines, the nation’s premier manufacturer of motorcycle performance products, has rolled into South Dakota and is setting up for one of the biggest rallies ever.

There will be two Vance & Hines rigs at the rally this year. One is located at Black Hills Harley-Davidson at Exit 55 of Interstate 90 in Rapid City, the second is at J&P Cycles on Lazelle Street in downtown Sturgis. Both displays are based out of the company’s 53-foot event trucks and feature a full selection of the company’s Air, Fuel, and Exhaust products. Experts from the company’s headquarters in California will staff the displays and the dealer’s technicians will be doing installations on-site for customers who want to get the look, sound and feel of Vance & Hines products immediately. Customers who prefer to have the installation done by their hometown dealer can have one of the Vance & Hines product experts write a Vance & Hines Make It Yours “prescription” for the exact parts needed to upgrade their motorcycle.

“Our team of product experts were anxious to hit the road for this year’s rally. We are planning for one of the biggest crowds ever and we’ve got everything we need to help our customers personalize their Harley’s at the rally,” said John Potts, Vance & Hines head of sales and marketing.

The Vance & Hines rigs will be operating at both locations through Saturday, August 14.

Terry Vance to Receive 2021 Moxy Award at 2021 Sturgis Rally

August 3, 2021 – Vance & Hines co-founder Terry Vance will receive the Buffalo Chip’s Moxy Award at the 81st Sturgis Rally this week. The award, originally presented in 2017, recognizes individuals who have built businesses and have served the motorcycling public and the motorcycle industry.

“Those who’ve demonstrated the backbone, skills, determination, and cajones to start a business, grow it, and prosper amidst difficult economic challenges in an intensely competitive marketplace have earned respect and recognition,” said the Buffalo Chip’s Rod Woodruff.

“I’m honored to receive this recognition and want to thank Woody for considering me,” said Vance. “The real credit belongs to the team at Vance & Hines who have a passion for riding, racing, and making great products for our customers.”

Vance and his partner, Byron Hines, began their relationship as drag racers and motorcycle tuners. After numerous wins and championships, the partners started Vance & Hines in 1979 to meet the needs of racers who wanted to emulate their on-track success. The company growth was fueled by quality products and great relationships with motorcycle manufacturers from around the world. Vance & Hines, based in Santa Fe Springs, California, is the nation’s premier manufacturer of air intake, fuel management and exhaust products.

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