Indian’s Cruisers, Baggers & Touring Models Go Coast-to-Coast to Reach Riders
at Events & Dealerships Across the Country
MINNEAPOLIS (July 19, 2018) – Indian Motorcycle, America’s first motorcycle company founded in 1901, and Progressive Motorcycle Insurance, the leading provider in motorcycle insurance, today announced a collaboration to showcase Indian’s 2018 model lineup.
The Indian Motorcycle Demo Tour, sponsored by Progressive Motorcycle Insurance, will travel to key events and dealerships around the country to provide riders the opportunity to test ride Indian motorcycles. The demo tour visits nearly every Indian Motorcycle dealership in the calendar year, along with 18 of the major motorcycle rallies in the U.S. Demo rides are free of charge and riders can ride as many models as many times as desired.
Indian Motorcycle on Tour is a traveling display that showcases select models at various motorcycle and lifestyle events, including boat shows, air shows, festivals and more. It allows the brands to connect with both existing and new riders in a very grassroots and approachable manner.
“We’re excited to be collaborating with Progressive on our display and demo tour,” said Reid Wilson, Senior Director of Marketing and Product Development, Indian Motorcycle. “Our newly-forged relationship creates a unique opportunity for riders to engage with both brands, and not only test ride any of our 2018 models, but also learn more about Progressive’s robust coverage options.”
“As America’s #1 motorcycle insurance company, we understand the passion of the motorcycle community and its incredible excitement around the return of Indian Motorcycle over the last several years,” said Eric Doubler, Progressive’s Recreational Vehicle Business Leader. “Teaming up with Indian provides Progressive a unique platform to engage with riders across the country passionate about Indian Motorcycle and eager to check out its 2018 lineup.”
To learn more about the Indian Motorcycle demo tour and its test ride schedule, visit IndianMotorcycle.com. To stay up to date with the latest news and events from Indian Motorcycle follow along on Facebook, Twitter and Instagram. For information on Progressive Motorcycle Insurance, visit Progressive.com/Motorcycle.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach us whenever, wherever and however it’s most convenient – online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. Home insurance is underwritten by select carriers, including American Strategic Insurance Corp. and subsidiaries (ASI), our majority owned subsidiaries.
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