Press Release


Indian’s Flat Track Wrecking Crew &, Hooligan Race Highlight the Week’s Top Entertainment During the 77th Annual Sturgis Motorcycle Rally


MINNEAPOLIS (August 1, 2017) — Indian Motorcycle®, America’s first motorcycle company, today announced an exciting lineup of Sturgis Motorcycle Rally week-long activations, including demo rides for 2018 models, adrenaline-charged thrill shows, and two nights of American Flat Track and Hooligan racing. A display of Indian’s new 2018 lineup will be available on Main Street and an interactive center on Lazelle Street will be the primary Indian Motorcycle touchpoints for Rally goers.


The Indian Wrecking Crew race team will be taking Sturgis by storm on August 7 at the Buffalo Chip TT, presented by Indian Motorcycle. Fans will get the chance to see team riders Jared Mees, Bryan Smith, and Brad Baker hit the track with the dominant Scout FTR750 race bike, for what is sure to be a nail-biting night of competitive racing. The Indian Wrecking Crew currently sit atop the season-long points leaderboard, with Mees in first, Smith in second and Baker in third.


“Sturgis Motorcycle Rally is a tradition deeply rooted in our brand’s history, dating back to the first rally founded by Indian Motorcycle riders in 1938,” said Reid Wilson, Director of Marketing for Indian Motorcycle. “It’s important for us to have a strong presence throughout Sturgis and provide attendees the opportunity to connect with Indian through flat track racing, custom builds, and demos with the 2018 lineup.”


Below are highlights of the Sturgis Rally Week action Indian Motorcycle has planned.


Display at Main Street (Main St. & 4th St.)

Check out what’s new from Indian Motorcycle at the Main Street pavilion in the heart of downtown Sturgis, where visitors can get a close-up look at select custom builds and all new factory models, open 12 p.m. to 8 p.m. daily.


Displays, Demo Rides, and More at Indian Motorcycle Site on Lazelle Street (3rd St. and Lazelle St.)

Indian Motorcycle’s primary display will be on Lazelle Street, where attendees have the chance to ride the entire 2018 lineup, including the Scout Bobber, Springfield Dark Horse, Chieftain Limited, Roadmaster Elite, among others. Ride multiple bikes, compare, and decide which Indian Motorcycle model best suit your riding style.


Scout Thrill Show (Lazelle St. & 3rd St.)

Experience the exhilarating Scout Thrill Show at the stunt area within the Lazelle Street activation site. Catch a very special demo of the new Scout Bobber, along with several stunt performances, including freestyle tricks such as, handstands, burnouts, firewalls and more. With four daily shows running at 11 a.m., 1:00 p.m., 3:00 p.m., and 5:00 p.m., this is one Sturgis experience you won’t want to miss.



Buffalo Chip TT American Flat Track Race (Sturgis Buffalo Chip)

Watch the infamous Indian Wrecking Crew race team in action at the Buffalo Chip TT American Flat Track race, sponsored by Indian Motorcycle, where team riders Jared Mees, Bryan Smith, and Brad Baker will fight to defend the top three positions in overall points for the season. The night of racing of begins Sunday, August 6 at 5:30 p.m. The event will be concluded by a performance by rock band, Shinedown.


Veteran’s Charity Ride Heroes’ Welcome (Indian Motorcycle Sturgis)

Join Indian Motorcycle in welcoming members of the third annual Veterans Charity Ride to Sturgis, as they complete their nine-day journey from Los Angeles. A grand parade through Main Street will lead to Indian Motorcycle of Sturgis, where the group will be honored by a color guard salute, a meet-and-greet with Carey Hart and welcome reception from 3-5 p.m. at Indian Motorcycle Sturgis dealership.


RSD Super Hooligan Moto Stampede (Sturgis Buffalo Chip)

Join Roland Sands and company at the second annual RSD Super Hooligan race, presented by Indian Motorcycle, for a night packed with racing, giveaways, and an epic performance by Ozzy Osbourne. Two custom Hooligan Scout Sixties, one designed by Roland Sands and the other by Carey Hart, will be given away before the night concludes. Enter to win one of these special custom builds at


Indian Motorcycle Sturgis (2130 Main Street)

Open daily, visit the dealership to check out Indian’s full 2017 line-up. At this exclusive location, Indian owners can retrieve a limited edition Indian Motorcycle patch to commemorate their 2017 Sturgis Rally Week experience.


Special Ride Opportunities

Among the various activations throughout Sturgis, some special ride opportunities will be available during Rally Week, including:

  • The 10th annual Legends Ride will take place on Monday, August 7, departing from Deadwood.
  • The 9th annual Biker Belles Ride, presented by Indian Motorcycle, is Tuesday, August 9, departing from Buffalo Chip.
  • The 26th annual Freedom Celebration Ride, a military appreciation ride, is Thursday, August 10, taking off from Spearfish.


To track all the Sturgis excitement in real time, follow Indian Motorcycle on FacebookTwitter and Instagram . Learn more about Indian Motorcycle by visiting



Indian Motorcycle is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit


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