Press Release

MILWAUKEE (August 10, 2017) – The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on Bucks game jerseys beginning in the 2017-18 season.


The two globally renowned Milwaukee-based organizations made the announcement today at the Harley-Davidson Museum in downtown Milwaukee. Jersey sponsorships were approved as part of a three-year pilot program by the NBA Board of Governors in April 2016.

“It’s a perfect fit for Harley-Davidson and the Bucks, two international brands with deep Milwaukee roots, to join together through this partnership,” said Matt Pazaras, Milwaukee Bucks Senior Vice President, Business Development and Strategy. “Harley evokes as much passion among its riders as the Bucks do for our fans. And with that passion, along with its iconic logo and what it represents, Harley is the coolest brand for our players to sport during games.”


“At Harley, our goal is to grow the sport of motorcycling across the country and around the world while building the next generation of riders,” said Sean Cummings, Harley-Davidson Senior Vice President, Global Demand. “Our sponsorship with the Milwaukee Bucks not only unites two of the world’s favorite sports, it activates our brand in relevant ways to new, young adult audiences across the U.S. and around the world in over 200 countries and territories.


“We’ve been part of the fabric of this community since 1903 so it’s only natural that our brand is woven into the fabric of the Bucks jerseys.”


In addition to the jersey patch that measures 2.75 by 2.09 inches, Harley-Davidson will also be integrated into highly visible Bucks team platforms including:


  • The patch will be visible in the Bucks mobile app, through Bucks social channels and on via in-game highlights and video features.
  • The Harley-Davidson jersey patch has the potential to receive over two billion impressions annually globally across the Bucks and NBA broadcast, video and digital platforms.


Jerseys purchased at the Bucks Pro Shop will include the Harley-Davidson patch.





STURGIS, S.D. (August 8, 2017): At the Sturgis Motorcycle Rally on “Military Appreciation Day,” Bronze Star recipient, Charles Swank, was honored with a new Harley-Davidson powered by a Milwaukee-Eight Engine. The surprise moment was part of MISSION: “THANK YOU” – a cross-country tour led by Scootin’ America’s Adam Sandoval to celebrate the men and women who have dedicated their lives to protecting our freedom.


Enlisting in the Army on September 11, 2001, Charles was deployed to Iraq in 2003 as an infantryman with the 82nd Airborne Division and Afghanistan in 2005. He earned a Bronze Star for helping one of his wounded comrades during a firefight. A father of five, his service ended in 2006, but he still continues to serve his community as a firefighter in Butler, Ohio.


Every American can nominate a military member – past or present – who has dedicated their life to protecting our freedom by submitting their story of sacrifice, strength and courage of service at A panel consisting of Adam Sandoval, Wounded Warrior Project representatives and Harley-Davidson leadership will select which seven other deserving military members will be honored with new motorcycles.


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