Press Release

HARLEY-DAVIDSON ELECTRIC MOTORCYCLE OWNER MAKES HISTORY WITH FIRST U.S. BORDER-TO-BORDER JOURNEY

Change in Plans for 50th Birthday Celebration Leads to Historic Memories MILWAUKEE (July 6, 2020) – In the past few months, the world has found new ways to celebrate momentous life achievements. Riding motorcycles has been one such outlet - especially new motorcycles that are groundbreaking, like Harley-Davidson’s first electric motorcycle, LiveWire ™. Diego Cardenas, a California resident, was hoping to spend June 30, 2020, in Spain celebrating his 50th birthday.
Press Release

INDIAN MOTORCYCLE CONTINUES SUPPORT OF VETERANS CHARITY RIDE & MOTORCYCLE THERAPY ADVENTURE TO STURGIS FOR 2020

Veteran Non-Profit Organization Uses “Motorcycle Therapy” to Rehabilitate & Support Veterans Returning from Combat Veteran Riders to Honor COVID-19 First Responders & Front-Line Workers with PPE Items Moab, Utah (July 1, 2020) – Indian Motorcycle®, America’s First Motorcycle Company, today announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis. This year, in addition to using the organization’s unique brand of motorcycle therapy to
Press Release

MORE WAYS TO LEARN-TO-RIDE AVAILABLE NOW FROM HARLEY-DAVIDSON

“Experience the Ride" and "Learn to Ride" Programs Offer New Ways to Experience Two Wheels. MILWAUKEE (June 30, 2020) – Turn “Someday I’ll ride a motorcycle,” into “Today” with new ways to learn to ride from participating Harley-Davidson® dealers. Inspired by new rider feedback, select Harley-Davidson dealers are offering two new programs that aim to make learning to ride more convenient and personalized. These new programs are designed to provide
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World-Famous Celebrities and Motorcycle Industry Icons to Join Sturgis Buffalo Chip® Signature Rides

Attendees will be able to ride and rub elbows with the stars at three signature rides supporting worthwhile charities Sturgis, SD (June 23, 2020): A growing list of Hollywood stars, racing icons, custom builders, professional athletes and industry icons will be taking part in the Sturgis Buffalo Chip’s three signature rides this August. Attendees participating in the Buffalo Chip’s Legends Ride®, Biker Belles® and Rusty Wallace Ride™ will have the
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INDIAN MOTORCYCLE & ROLAND SANDS DESIGN DELIVER RACE-INSPIRED ACCESSORY COLLECTION FOR FTR 1200

Collaborative Lineup of FTR 1200 Parts Brings ‘Super Hooligan®’ Racing Inspiration to the Street MINNEAPOLIS (June 25, 2020) – Indian Motorcycle, America’s First Motorcycle Company, unveiled a collaborative line of race-inspired accessories for FTR 1200 models, designed in partnership with Roland Sands Design® (RSD), the popular and innovative custom motorcycle, apparel and lifestyle brand.  The new FTR x Roland Sands Design collection enables riders to customize their FTR 1200 with
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INDIAN MOTORCYCLE’S NEW HEATED & COOLED SEAT FEATURES INDUSTRY-FIRST TECHNOLOGY FOR SUPERIOR COOLING

All-New ClimaCommand Classic Seat Provides Heated Comfort, While Also Addressing the Age-Old Challenges of Warm-Weather Riding with Unprecedented Cooling Technology   MINNEAPOLIS (June 22, 2020) – Indian Motorcycle, America’s First Motorcycle Company, today announced a revolutionary new technology geared to improved rider comfort through a patent-pending system that delivers superior cooling for a more pleasant riding experience in warm weather. The all-new ClimaCommand Classic Seat delivers both heating and cooling
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THREE CUSTOM BUILDERS TAKE HOME AWARDS FROM HARLEY-DAVIDSON’S ‘THE NO SHOW’

Harley-Davidson’s Week-Long Online Motorcycle Show Featured 60 Builders from 10 Countries MILWAUKEE (June 22, 2020) – June 21st marks the end of Harley-Davidson Motor Company’s first-ever week-long motorcycle show hosted on the brand’s Instagram page that featured builders invited by Harley-Davidson and the postponed Mama Tried, Congregation Vintage Bike & Car, and Born-Free motorcycle shows. After seven days of custom motorcycles being rolled out from 60 builders from across the
Press Release

Sturgis Buffalo Chip® Announces Seven New Entertainment Acts for 2020 And City Votes to Participate in Sturgis Rally

The City of Sturgis votes to partake in the 2020 Rally with the rest of the Sturgis Motorcycle Rally venues; new entertainment acts added to Buffalo Chip lineup in celebration of coming together Sturgis, SD (June 15, 2020): The City of Sturgis just voted to join the long list of Sturgis Motorcycle Rally hosts, and the Buffalo Chip is celebrating with a massive announcement. Rally-goers will rock out this August