Home>Press Release>INDIAN MOTORCYCLE CONTINUES SUPPORT OF VETERANS CHARITY RIDE & MOTORCYCLE THERAPY ADVENTURE TO STURGIS FOR 2020
Press Release

INDIAN MOTORCYCLE CONTINUES SUPPORT OF VETERANS CHARITY RIDE & MOTORCYCLE THERAPY ADVENTURE TO STURGIS FOR 2020

Veteran Non-Profit Organization Uses “Motorcycle Therapy” to Rehabilitate & Support Veterans Returning from Combat
Veteran Riders to Honor COVID-19 First Responders & Front-Line Workers with PPE Items

Moab, Utah (July 1, 2020) – Indian Motorcycle®, America’s First Motorcycle Company, today announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) to Sturgis. This year, in addition to using the organization’s unique brand of motorcycle therapy to aid combat veterans dealing with PTSD, the veteran-operated, non-profit organization will implement a “service before self” initiative to show appreciation to first responders who have been working on the frontlines during the COVID-19 pandemic.

Veteran’s Charity Ride uses “motorcycle therapy,” a proven remedy that provides therapeutic solutions to help fellow veterans move forward and adjust to civilian life. The 2020 ride will include 15 total veterans – nine new veterans, along with six returning veterans who will serve as mentors.

“During these extraordinary times, getting our veterans out of the house and supporting them with the liberating power of motorcycle therapy is more important than ever,” said Dave Frey, U.S. Army Veteran and Veterans Charity Ride Founder. “To be able to combine those efforts and honor our selfless and invaluable first responders during this unprecedented pandemic makes this journey even more gratifying. In light of COVID-19, we will be implementing necessary precautions to stay safe and healthy, as we come together to heal and support one another on our ride to the legendary Sturgis Motorcycle Rally.”

This year’s ride to Sturgis will start on July 29, 2020 in Moab, Utah where the group will cruise through the mountainous roads of Utah, stop in the cities of Craig and Fort Collins, Colorado and ride through some of the nation’s most scenic backroads and highways before arriving at the Sturgis Motorcycle Rally in South Dakota on August 7, 2020. The travelers will be riding a variety of Indian Motorcycle models, outfitted with ReKluse auto clutch systems and custom-built Champion Sidecars for amputee and paraplegic veterans. The journey provides an experience for veterans to bond by implementing team-building exercises that allow riders to share stories and memories of their service during a two-week, mind-cleansing motorcycle ride. 

For years, VCR has supported veterans by creating a healing atmosphere through motorcycle riding and camaraderie when stopping at several small towns to commemorate and honor our nation’s veteran heroes. This year, the event will have an added focus on lives outside of veterans, extended to first responders who have courageously held the frontlines in the fight against the coronavirus pandemic.  By following strict safety and sanitary guidelines, VCR will extend an additional hand out to these frontline workers by providing personal protection equipment and hosting barbecues at select tour stops.

“Our nation’s veterans and healthcare workers are an inspiration, and we’re grateful to be a part of an experience that honors their selflessness and sacrifices for our country,” said Reid Wilson, Vice President for Indian Motorcycle. “We’re honored to continue supporting the Veterans Charity Ride and are humbled by their work and positive impact on our veterans.”

The Veterans Charity Ride to Sturgis was conceived and developed by veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero, leveraging the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded veterans.

To support the Veterans Charity Ride, donate, or to learn more visit IndianMotorcycle.com and VeteransCharityRide.org. Riders can also follow along on Indian Motorcycle’s social media channels: Facebook, Twitter and Instagram, and Veterans Charity Ride’s social media channels: Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under brand new stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT VETERANS CHARITY RIDE

Veterans Charity Ride (VCR), started by veterans for veterans, is a non-profit organization that delivers Motorcycle Therapy and additional life changing, life-saving holistic programs specifically designed to assist wounded and amputee combat veterans with their needs and the issues they deal with on a daily basis. Helping our fellow veterans through outreach, action, activities, education and follow-up is what drives our organization. The end result of our program is a healthier and happier, more capable individual, who is now living life in a much better physical and mental condition, and able to help and support other veterans to do the same. Visit www.veteranscharityride.org to learn more and support this worthy cause.

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