Press Release

Annual Motorcycle Custom Culture Showcase Moves to Portland’s Iconic Veterans Memorial Coliseum;

A Larger Venue Allows for Custom Motorcycle Show & Hooligan Racing All Under One Roof

MINNEAPOLIS (January 30, 2020) – Indian Motorcycle, America’s First Motorcycle Company, today announced its return as presenting sponsor for the 11th annual One Moto Show, Portland’s annual celebration of custom motorcycle artistry and motorcycle culture. Over the past decade, The One Moto Show has entrenched itself as arguably the year’s most highly anticipated moto-culture events.

Each year, legions of motorcycle enthusiasts from around the world converge on Portland to marvel at the show’s eclectic assortment of one-of-a-kind customs, and revel in the care-free, no-holds-barred motorcycle lifestyle. In addition to the show’s extensive array of custom motorcycles, the show also plays host to Super Hooligan racing, where amateur riders race stock V-twin motorcycles on a short oval track, banging bars and trading paint to the finish.

To meet capacity demands, this year’s event will be held in downtown Portland at the iconic Veterans Memorial Coliseum. The new venue provides three times more space and, for the first time, allows the custom motorcycle show and The One Pro Super Hooligan Race to coexist under the same roof.

The One Moto Show was conceived by custom motorcycle builder, coffee aficionado, and Portland local, Thor Drake. Drake, the owner of See See Motor Coffee Co., sought out to create an inclusive event for motorcycle enthusiasts that combine the craftsmanship and artistry of custom motorcycles with the brash, unapologetic nature of hooligan racing and the overall motorcycle culture.

“Our first One Show in 2009 was pretty organic, as we didn’t anticipate it becoming an annual event. But, year after year, people throughout Portland and across the motorcycle industry took notice and pushed us to continue to evolve,” said Drake. “Throughout our 11 years, we’ve stayed focused on our goal of celebrating the moto lifestyle and culture. The One Show is not just about the motorcycles – it’s truly an experience that brings together motorcycles, art, music, great food and, most importantly, the people that bring moto culture to life.”

The One Moto Show is anticipating a 300-percent increase in attendance, in addition to 150 builders and more than 200 custom-built motorcycles. In addition to the custom builds and The One Pro Super Hooligan Race, the show will also host more than 80 vendors. Guests will also enjoy live music from a variety of local Portland bands, including the Hot Snakes, Red Fang, and more.

“The One Moto Show is like no other motorcycle event in its ability to blend all that is uniquely Portland with the most authentic and dynamic aspects of motorcycle culture, ultimately creating an experience that is truly one-of-a-kind,” said Reid Wilson, Vice President of Indian Motorcycle. “The One Show provides a more contemporary snapshot of today’s moto culture and the diverse range of cultural influences that are shaping it, and we are thrilled to align our brand with the cutting edge of motorcycle culture that the show represents.”

In 2019, Drake unveiled his custom Indian FTR 1200 hooligan race bike. This year, showgoers will see the unveil of a custom Indian Challenger by motocross icon and custom builder Carey Hart. Also on display will be Drake’s one-of-a-kind Indian Springfield Darkhorse with a Traeger grill sidecar, along with several custom FTR 1200’s.

Taking center stage at the Veteran’s Memorial Coliseum, The One Pro Race will kickoff round one of the the Super Hooligan National Championship series. With 22 different race classes ranging from Pro Unlimited and Super Hooligan to Women’s Expert and Amateur Class, fans will enjoy non-stop, bar-to-bar hooligan flat track racing.

The One Moto Show presented by Indian Motorcycle will take place February 7-9, 2020. For more information and ticketing for The One Show and The One Pro Race, visit To learn more about Indian Motorcycle visit and follow Indian Motorcycle on Facebook, Twitter and Instagram.


Indian Motorcycle Company is America’s First Motorcycle Company®. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit

INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian Motorcycle International, LLC.  Always wear a helmet, protective clothing and eyewear and insist your passenger does the same.  Ride within the limits of the law and your own abilities.  Read, understand and follow your owner’s manual. Never ride under the influence of drugs or alcohol.

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