J&P Cycles Sets Records, Bucks Downward Retail Trend in Motorcycle Industry

Press Release




Irving, Texas – May 11, 2017 —  While retailers in the US motorcycle industry search for solutions to curb declining sales, J&P Cycles is achieving record-setting retail growth through their knowledgeable product staff members and improved customer experiences across all of their retail touchpoints.


J&P Cycles set a company record in April 2017 with over 100,000 customer transactions occurring online, via phone and at retail locations. During the same time period, J&P Cycles received a Bizrate customer rating of 9.2 (out of 10) in “likelihood to recommend” J&P Cycles to others. Bizrate is the leading source of online retail customer satisfaction data.


“Customers tell us every day in our stores, at rallies, over the phone and in email that they appreciate our knowledgeable staff, unrivaled selection, and our focus on their riding needs,” said Kevin Strawbridge, President of MAG Retail Group. “In 2016, J&P Cycles invested in and optimized the customer experience across our channels, all of it geared toward putting customers first. Last month’s figures are proof that we’ve made the right changes.”


“To achieve this level of growth and trust from riders means a great deal to us, especially as we approach our 40th anniversary,” said Zach Parham, Vice President of Merchandising of J&P Cycles and son of J&P Cycles founder John Parham. “We could not have achieved this milestone without our customers’ loyalty and our team’s tireless commitment.”


J&P Cycles will celebrate 38-years of operations by hosting the Iowa Rally on June 24-25, 2017 at the J&P Cycles original store in Anamosa, Iowa. The celebration includes over fifty motorcycle parts and accessories manufacturers, Cowboy Kenny’s Steel Rodeo motorcycle stunt show, live music, and food and beer vendors. The rally will also host the 2017 Hot Bike magazine National Garage Build-Off Competition. Additional information about Iowa Rally activities can be found on the rally page at jpcycles.com.


About J&P Cycles: Founded by John and Jill Parham in 1979, J&P Cycles is the world’s largest online aftermarket motorcycle parts and accessories retailer. J&P Cycles operates retail locations in Anamosa, Iowa, Daytona Beach, Florida, and Sturgis, South Dakota. The company’s Rider Service Center is located in Daytona Beach, Florida. J&P Cycles supports motorcyclists with retail pop-up stores at over a dozen motorcycle rallies, races and events throughout the U.S. each year.

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