Press Release

Sturgis Buffalo Chip® Announces Complete 40th Anniversary Music Lineup and Releases Limited-Edition Poster

Seven more bands have joined The Best Party Anywhere® Lineup. The 40th Anniversary Limited-Edition Band Lineup Poster by Russell Murchie is released alongside the Limited-Edition Sturgis Rally Poster by Darren McKeag and available to a limited number of rally fans Sturgis, S.D. (July 15, 2021): The Sturgis Buffalo Chip is set to party like it’s their 40th Anniversary with a now complete music lineup sure to bring the good times to the Sturgis Motorcycle Rally. Kid
Press Release

NEW HARLEY-DAVIDSON SPORTSTER S MODEL DELIVERS UNRELENTING PERFORMANCE

Next Generation Sportster Motorcycle Combines Unbridled Power with Contemporary Technology MILWAUKEE (July 13, 2021) – The Harley-Davidson® Sportster® S model is an all-new sport custom motorcycle designed to deliver a thrilling riding experience and ushers in a new era of Sportster performance. A 121-horsepower Revolution® Max 1250T V-Twin engine puts the Sportster S rider in command of unrelenting, on-demand torque. A taut, lightweight chassis and premium suspension deliver responsive, intuitive
Press Release

Place City Pre-Sturgis Party set for August 5, 2021

(Mitchell, S.D.) July 12, 2021 – Klock Werks to host 14th Annual Pre-Sturgis Party. Team Klock Werks, The Corn Palace, and the City of Mitchell are at it again, hosting the Palace City Pre-Sturgis Party. This will be the 14th year Team Klock Werks has hosted the event. Four years ago, Klock Werks joined forces with the City of Mitchell to expand the annual celebration. This year’s Pre-Sturgis Party will
Press Release

CARDO SYSTEMS INTRODUCES NEW PACKTALK HEADPHONES; EXTENDS USABILITY BEYOND HELMET-TO-HELMET COMMUNICATION

New Accessory Allows Always-On Communication in Non-Helmet Applications;Changes the game for Motorcycle Coaches & Instructors Plano, Texas (July 6, 2021) – Cardo Systems, the global market leader in wireless communication systems for powersports riders, today announced availability of its all-new PACKTALK Headphones. The new accessory extends use cases for the PACKTALK BOLD and BLACK models by allowing users to stay connected in non-helmet scenarios. Most notably, the PACKTALK Headphones change
Press Release

INDIAN MOTORCYCLE AND VETERANS CHARITY RIDE MARK 7TH ANNUAL MOTORCYCLE THERAPY ADVENTURE TO STURGIS

Returning Combat Veterans Use “Motorcycle Therapy” to Rehabilitate with Help from Veteran Non-Profit Organization Moab, Utah (July 7, 2021) – Indian Motorcycle®, America’s First Motorcycle Company, today announced its continued support and sponsorship of the seventh annual Veterans Charity Ride (VCR) to Sturgis. The two have partnered with the initiative of “America Get Out & Ride” while using motorcycle therapy to support combat veterans’ transition to civilian life. Many of
Press Release

The Home for Women In Sturgis

The Sturgis Buffalo Chip® is hosting Women’s Day at the Chip®, a day-long celebration of women in motorcycling on Tuesday, Aug. 10 during the Sturgis Motorcycle Rally Sturgis, S.D. (July 9, 2021): Known organically for years as the Home For Women in Sturgis, the Sturgis Buffalo Chip is officially declaring the Tuesday of rally week Women’s Day at the Chip. Tuesday, Aug. 10 will be a day for women riders, passengers and the
Press Release

Introducing LiveWire ONE™, the first product from the all-electric LiveWire™ brand

MILWAUKEE (July 8, 2021) - Today, Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) presents the evolution of LiveWire (LiveWire.com) as a standalone brand and the introduction of LiveWire ONE - the electric motorcycle built for the urban experience, with the power and range to take you beyond. Jochen Zeitz, Chairman, President and CEO of Harley-Davidson: "As part of The Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric. We recognized
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BARNES CHARGES TO BAGGER RACING LEAGUE WIN ON HARLEY-DAVIDSON ROAD GLIDE SPECIAL

H-D Racers 1-3 in Premier Bagger class; H-D Racer Carlson wins Hooligan GP and Pro Stock GP MILWAUKEE (June 28, 2021) – Hoban Brothers Racing/DTF Performance rider Michael Barnes rode a race-prepared Harley-Davidson® Road Glide® Special motorcycle to victory in the inaugural Bagger Racing League (BRL) road race event on June 27 at Utah Motorsports Campus in Erda, Utah. Competing in the main event Premier Bagger class, Barnes beat S&S/Indian Motorcycles rider Tyler O’Hara to the finish line by 0.356 seconds. Cory West was third on the