Sturgis, S.D. (October 12, 2021): Never one to fit the mold, the Sturgis Buffalo Chip® is breaking barriers once again with the return of Super Bowl-Level entertainer Snoop Dogg on the first Saturday of the 82nd Sturgis Motorcycle Rally. Based on the massive success of Snoop Dogg’s first visit to the Best Party Anywhere® in 2019, the venue is bringing back the Doggfather for an evening of Sturgis Rally Concerts. See the official announcement video at BuffaloChip.com/BANDS.
Since 1993, Snoop Dogg has proved time and time again that his music appeals to just about any crowd. From Super Bowl LVI to a motorcycle rally at the Chip, crowds everywhere groove along with mega-hits like “Gin & Juice,” “Nuthin’ But A G Thang,” “Next Episode,” “Drop It Like It’s Hot,” “Young, Wild & Free,” and so many more.
“When we announced Snoop Dogg in 2019, no one knew what to expect. He wasn’t the traditional performer that the Buffalo Chip crowd was accustomed to,” said Rod Woodruff, CEO of the Sturgis Buffalo Chip. “When he took the stage, we were blown away! He had a huge fanbase at the Chip, singing and dancing along to his long list of hit songs. It was an incredible performance. With talent like that, it’s no surprise to me that Snoop Dogg is headlining the Super Bowl this year, and we are darn happy to bring folks here some Super-Bowl-quality entertainment!”
The unrivaled Snoop Dogg is the first artist announced for the 2022 Sturgis Buffalo Chip Music and Motorcycle Festival. More announcements coming soon.
Performances from the world’s top entertainers are just a part of what the Sturgis Buffalo Chip has in store for 2022. Guests will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, heart-pounding stunts, white-knuckle racing events and so much more. All events are outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip events is available at BuffaloChip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center™ and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.
About the Sturgis Buffalo Chip
The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center™ and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com