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Press Release

HARLEY-DAVIDSON LAUNCHES H-D1 MARKETPLACE

Ultimate Destination for Pre-Owned Harley-Davidson Motorcycles in North America

MILWAUKEE (July 21, 2021) – Today we are launching H-D1 Marketplace on H-D.com. H-D1 Marketplace will provide consumers with the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. Backed by the strength and scale of our dealer network and enhanced by the Harley-Davidson Certified program for extra peace of mind, H-D1 Marketplace will facilitate a seamless purchase experience for customers looking for that special pre-owned Harley-Davidson.

“The launch of H-D1 Marketplace is the first step towards our ambitious transformation of H-D.com into the leading online destination for everything Harley-Davidson,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “We want our online presence to connect and support our H-D network – from enhanced online experiences, unique community engagement, to exclusive content and learning. The H-D1 Marketplace platform will connect our customers, community and our strong dealer network, with the goal to become the largest marketplace for pre-owned Harley-Davidson motorcycles in the United States.”

Launching first in the USA, H-D1 Marketplace will start with the entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for our customers to browse and customize online. Powered by H-D Financial Services, customers will have access to innovative, industry-leading financing solutions, to make purchasing even easier. Through the ‘Sell My Bike’ feature, customers will also be able to sell their motorcycles directly into the Harley-Davidson dealer network.

Customer experience is a key element of the Hardwire Strategic Plan, designed to enhance our position as the most desirable motorcycle brand in the world. The Hardwire puts customers at the forefront of our products, experiences, and investments. Our goal is to seamlessly engage with customers, creating a meaningful, unique and personalized experience with Harley-Davidson, every day.

H-D1 Marketplace also fulfills our Hardwire objective to include riders of pre-owned Harley-Davidson’s as an important part of the H-D customer base, recognizing their unique perspectives and contributions to the brand.

To experience and learn more about H-D1 Marketplace, visit www.H-D.com.

About Harley-Davidson:

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at www.harley-davidson.com.

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Press Release

Sturgis Buffalo Chip® Announces Complete 40th Anniversary Music Lineup and Releases Limited-Edition Poster

Seven more bands have joined The Best Party Anywhere® Lineup. The 40th Anniversary Limited-Edition Band Lineup Poster by Russell Murchie is released alongside the Limited-Edition Sturgis Rally Poster by Darren McKeag and available to a limited number of rally fans

Sturgis, S.D. (July 15, 2021): The Sturgis Buffalo Chip is set to party like it’s their 40th Anniversary with a now complete music lineup sure to bring the good times to the Sturgis Motorcycle Rally. Kid Rock, ZZ Top, Clint Black, Shinedown, Stone Temple Pilots and so many more top acts will provide the soundtrack to the Buffalo Chip’s milestone anniversary Aug. 6 – 15, 2021. New acts added to the Chip’s entertainment lineup are Matt Stell, The Cherry Bombs, Thunderosa, BC & the Big Rig, Big Skillet, BlueFrog Band and DJ Hulio. The 2021 band lineup appears on the limited-edition festival poster by Australian moto artist extraordinaire Russell Murchie. Only 150 of these posters will be available to anyone wanting to memorialize their trip to the Buffalo Chip’s 40th anniversary party. The poster and the full 2021 band lineup can be found at BuffaloChip.com/BANDS. 

Limited-Edition 2021 Sturgis Buffalo Chip Poster

The limited-edition poster is centered around the theme of the crystal ball. 2020 was an uncertain year. Gazing into the crystal ball only showed fog, but this year is different. It shows a clear course for the future of 2021: An epic gathering of Music, Motorcycles, Freedom and Friends.

Limited-Edition 2021 Sturgis Rally Poster

Also in line with the crystal ball theme is world-famous artist Darren McKeag’s Sturgis Rally Poster. McKeag’s crystal ball also shows a clearer future for 2021 – that the Sturgis Rally is back, and it’s back the way it should be. Only 100 Sturgis Rally Posters will be printed. These rare prints are available for purchase at Sturgis.com.

Added to the 40th Anniversary Lineup

Matt Stell

Tuesday, Aug. 10

Every legend starts out as just another artist that doesn’t fit easily into some predetermined box. And as hard as country music may try to fit Matt Stell into one of those tried-and-true boxes, it’s near impossible. Matt Stell can spin a romantic verse as easy as he can rock out an anthem. Hits like “Prayed for You” and “Everywhere But On” are only the beginning.

Cherry Bombs

Wednesday, Aug. 11

This performance from the “darlings of rock ‘n’ roll” is sure to grab the audience’s attention and not let go. Anything goes when the Cherry Bombs take over the stage with aerial stunts, fire arts, acrobatics and tantalizing dance choreography. The Cherry Bombs open up the evening entertainment on Aug. 11 prior to Corey Taylor and ZZ Top.

BlueFrog Band

Thursday, Aug. 12

Don’t let the name fool you. The BlueFrog is a nickname Patrick Ellis earned from his fans who knew he was a “Frogman” and a “Harmonica” player. Ellis is a former Navy SEAL Master Chief who has toured as an entertainer for the U.S.O. and played numerous festivals, stages, and events including fundraisers for fellow military veterans. See BlueFrog’s tribute to the music that made America great during the 30th annual Buffalo Chip Freedom Celebration.

Thunderosa

Friday, Aug. 6 – Wednesday Aug. 11

Thunderosa is laying down six days of original Texas stomp during the 2021 Sturgis Rally. After nearly 25 years of touring regionally, nationally and internationally, this road-worn Southern speed-blues sensation is bringing their raucous and unrelenting stage show to the Largest Music Festival in Motorcycling with shows on the Main Stage, Bikini Beach Stage and Big Engine Bar Stage.

BC & The Big Rig

Saturday, Aug. 7 – Saturday, Aug. 14

Faith in the hard-working American spirit will be renewed when BC & The Big Rig blend country and rock elements with touches of folk storytelling during the Buffalo Chip’s music festival. With influences ranging from Merle Haggard and Johnny Cash to Black Crowes and Roger Clyne, this Tulsa-based group fits right in at the Sturgis Buffalo Chip. Catch their shows on the Main Stage, Bikini Beach Stage and Big Engine Bar Stage.

Big Skillet

Friday, Aug. 7 – Saturday, Aug. 14

Big Skillet is cookin’ up a crock full of concerts at the Chip that rally-goers will never be able to get enough of. Party down with great classic rock, R&B, blues, funk and modern country when this Missouri-based quartet joins the Buffalo Chip Official Sturgis Rally Kickoff Party. There will be plenty of chances to come back for seconds on both the Bikini Beach and Big Engine Bar Stages. 

DJ Hulio

Friday, Aug. 6 – Saturday, Aug. 14

Bumpin’ beats, original remixes and masterful mashups of hit songs will have the night owls dancing until the wee hours of the morning thanks to DJ Hulio. This mix master will be keeping your party going nightly by performing high-octane live sets throughout the festival at Club Chip between and after shows on the main stage.

Performances from the world’s top entertainers are just a part of what the Sturgis Buffalo Chip has in store for its 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events and so much more. All events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip events is available at BuffaloChip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.

2021 Sturgis Buffalo Chip Event and Entertainment Lineup

Friday, Aug. 6

Buffalo Chip Official Sturgis Rally Kickoff Party

Puddle Of Mudd

Blacklite District

Big Skillet

ULTRA4 Off-Road Racing – Qualifier

Maiden Moto Art Show begins

Buffalo Chip Live begins

Saturday, Aug. 7

Buckcherry

Drowning Pool

Big Skillet

ULTRA4 Off-Road Championship Racing

School’s Out Chopper Show

Sunday, Aug. 8

Kid Rock

Reverend Horton Heat

Thunderosa

FXR Show & Dyna Mixer

Bell Brawl

Monday, Aug. 9

Stone Temple Pilots

REO Speedwagon

Thunderosa

Legends Ride®

Hardcore Cycles Performance Show and Skinny Tire Bagger Build-Off

Tuesday, Aug. 10

Clint Black

Matt Stell

BC & The Big Rig

Women’s Day Events

  • Biker Belles®
  • The Morning Ride 
  • Women, Wind & Wheels Bike Show presented by Ride Wild
  • Women Riders Turnout
  • The Real Deal Event Sessions
  • Suffragist Centennial Motorcycle Ride

Buffalo Chip Super TT Xtreem Flat Track Racing

Sportster Showdown

Mini Bike Show

Wednesday, Aug. 11

ZZ Top

Corey Taylor

Cherry Bombs

Rusty Wallace Ride

Evo Entanglement Bike Show

Thursday, Aug. 12 

Anthrax

Black Label Society

BlueFrog Band 

Lingerie Fighting Championships

Western Frontier Ride

Buffalo Chip Super TT Xtreem Flat Track Racing

Freedom Celebration

Rat’s Hole Custom Bike Show

Friday, Aug. 13

Shinedown

Black Stone Cherry

Lingerie Fighting Championships

Full Throttle Bagger Blastoff bike show

Saturday, Aug. 14

P.O.D.

From Ashes To New

Lingerie Fighting Championships

More announcements coming soon.

###

About the Sturgis Buffalo Chip

The Sturgis Buffalo Chip® is the award-winning leader in music and motorcycle lifestyle experiences. Hailed as The Largest Music Festival in Motorcycling® and The Best Party Anywhere®, it has been the epicenter of the annual Sturgis Motorcycle Rally since its establishment in 1981. Every August, the Buffalo Chip brings together the world’s largest gathering of music and motorcycle fans, with visitors from all 50 states and over 20 countries. It remains one of the world’s most televised and longest-running independent music festivals. The Chip advances the Sturgis Rally by being home to the Sturgis Rally Information Center and the official sponsor of the Sturgis.com Official Sturgis Rally Registration Program. More details are available at BuffaloChip.com

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NEW HARLEY-DAVIDSON SPORTSTER S MODEL DELIVERS UNRELENTING PERFORMANCE

Next Generation Sportster Motorcycle Combines Unbridled Power with Contemporary Technology

MILWAUKEE (July 13, 2021) – The Harley-Davidson® Sportster® S model is an all-new sport custom motorcycle designed to deliver a thrilling riding experience and ushers in a new era of Sportster performance. A 121-horsepower Revolution® Max 1250T V-Twin engine puts the Sportster S rider in command of unrelenting, on-demand torque. A taut, lightweight chassis and premium suspension deliver responsive, intuitive handling. From stop light to stop light, and corner to corner, the Sportster S model offers riders extraordinary power and performance and creates a new standard for the most enduring Harley-Davidson model.

An addition to the 2021 Harley-Davidson motorcycle line, the Sportster S will reach Harley-Davidson dealers this fall with a base MSRP of $14,999.

“The Sportster S is the next all-new motorcycle built on the Revolution Max platform and sets a new performance standard for the Sportster line,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “This is a next generation Sportster defined by power, performance, technology and style. And it’s part of our commitment to introduce motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson.”

Styling Communicates Power
In profile, the Sportster S model appears crouched and powerful. The fuel tank and tail section frame the engine as the predominate centerpiece of the motorcycle. The massive front tire recalls the fenderless front end of a classic bobber, while the tail section, high-mount exhaust and slim solo seat draw inspiration from the Harley-Davidson XR750 flat tracker. The thick inverted forks and wide-profile tires suggest high-performance sport bike.

“Every visual design element of the Sportster S model is an expression of the motorcycle’s raw power,” said Brad Richards, Harley-Davidson vice president of styling and design. “This is a wolf in wolf’s clothing.”

The powertrain is highlighted with a Chocolate Satin finish on the lightweight magnesium engine covers. Textures, colors, finishes and details were selected to give the Sportster S model the look of a custom show bike that just happens to be parked in the owner’s garage.

Amplified Performance
The 1250cc Revolution Max 1250T engine is the mechanical heart of the Sportster S model. This new version of the latest Harley-Davidson liquid-cooled V-Twin engine is tuned to make tremendous torque at low RPM, with a torque curve that stays flat through the powerband – engine performance designed to deliver strong acceleration from a start with robust power through the mid-range. To minimize overall motorcycle weight the engine is integrated into the vehicle as the central member of the chassis. The use of lightweight materials helps achieve a desirable power-to-weight ratio. Ready to ride with the 3.1-gallon fuel tank topped off, the Sportster S model weighs just 502 pounds. A high-mount 2-into-1-into-2 exhaust is designed to produce a pleasing low-frequency tone. (See separate Sportster S Technology release for full details)

Technology Enhances the Ride
The Sportster S model is equipped with a host of technologies designed to the enhance the riding experience. Three pre-programmed, selectable Ride Modes (Sport, Road and Rain) electronically control the performance characteristics of the motorcycle, and the level of technology intervention. Two Custom modes may be used by the rider to create a set of performance characteristics to meet personal preference or for special situations. Cornering Rider Safety Enhancements by Harley-Davidson®, a collection of technologies intended to enhance rider confidence during unexpected situations or adverse road conditions, are designed to match motorcycle performance to available traction during acceleration, deceleration and braking, in a straight line or while in a turn.

A round, 4.0-inch-diameter TFT screen displays all instrumentation and supports infotainment generated by the rider’s Bluetooth®-equipped mobile device and helmet headset, including music, incoming and out-going calls, and navigation supplied by the Harley-Davidson® App. All-LED lighting includes a Daymaker® Signature LED headlamp designed to produce a homogenous spread of light, eliminating distracting “hot spots.” The headlamp has a distinctive oval or capsule shape that adds style to the front end and will identify the Sportster® S model to other riders and motorists.

Optimized Chassis
The powertrain is a stressed member of the chassis, eliminating the traditional frame, a design that significantly reduces motorcycle weight and results in a very stiff chassis that contributes to precise handling. A welded tubular steel trellis swingarm features a braced design and stamped X-member to further stiffen the chassis, while its shape adds distinctive style to the motorcycle.

The Sportster S model is equipped with fully adjustable, premium front and rear suspension – SHOWA® 43mm inverted cartridge forks and a SHOWA® Piggyback reservoir rear shock. Rear suspension features hydraulic pre-load adjustment using a convenient knob located on the left side of the motorcycle. Lightweight cast aluminum wheels with a staggered, five-spoke design are shod with wide Dunlop®/Harley-Davidson® Series GT503 tires. Premium Brembo braking components produce outstanding braking feel and performance. The single front brake features a new Brembo radial monoblock four-piston caliper and a 320mm diameter disc. The rear brake is a two-piston Brembo caliper and a 260mm diameter disc.

Forward foot controls and a low handlebar put the Sportster S rider in an aggressive posture on the bike. Unladen seat height is 29.6 inches, low enough for most riders to get feet down at a stop. Brake and clutch hand levers are adjustable for reach, to best match rider hand size or preference. The Sportster S model is pre-wired for accessory heated hand grips for added comfort in cool weather, and is equipped with two dedicated power points for heated riding gear (heated hand grips and heated riding gear/apparel each sold separately), plus a USB-C port for charging a phone or other device. An external ambient temperature sensor and a low-temp warning on the display screen alert the rider to changing conditions. Cruise control and a proximity-based security system are standard equipment. The steel fuel tank holds 3.1 gallons.

Paint Colors: Vivid Black; Stone Washed White Pearl; Midnight Crimson

ACCESSORIES
Sportster S model accessories available at launch through Harley-Davidson Genuine Motor Accessories include these key items:
Mid-Control Conversion Kit
Relocates the left and right rider foot pegs and foot controls from the Original Equipment forward position to a mid-position on the bike. This may place the rider in a more athletic position and may also provide an improved fit for riders who cannot comfortably reach the forward controls.

Passenger Accommodations
A Pillion Kit, Passenger Footpeg Kit and Passenger Backrest Kit (each sold separately) may be installed. The pillion and backrest feature upholstery styled to match the rider seat.

Sundowner Solo Seat
This seat offers an enhanced bucket design and spherical-void foam construction for improved long-haul comfort and shaping for more-aggressive riding. Seam sealed stitch lines prevent water from soaking into the foam and leaving the rider with a damp bum. Details in the top seat cover enhance overall style.

Compact Detachable Windshield
Black mounting hardware and support brackets, and the dark tint of the windshield, are a style match for the motorcycle. The windshield mounts to the forks with quick-release clamps, and can be installed or removed quickly and easily.

Sportster S Tailbag
This tailbag is designed specifically to fit and look great on the Sportster S model, and gives the rider a convenient luggage option for ride essentials. It is recommended that the Tailbag be installed over the accessory pillion (purchased separately). Luggage capacity is 5 pounds. The main compartment volume is expandable from 8.2 liters to 11.5 liters.

Learn more about the Harley-Davidson Sportster S model at www.harley-davidson.com.

About Harley-Davidson
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our ambition is to maintain our place as the most desirable motorcycle brand in the world. Since 1903, Harley-Davidson has defined motorcycle culture by delivering a motorcycle lifestyle with distinctive and customizable motorcycles, experiences, motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get riders on the road. www.harley-davidson.com.

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Place City Pre-Sturgis Party set for August 5, 2021

(Mitchell, S.D.) July 12, 2021 – Klock Werks to host 14th Annual Pre-Sturgis Party.

Team Klock Werks, The Corn Palace, and the City of Mitchell are at it again, hosting the Palace City Pre-Sturgis Party. This will be the 14th year Team Klock Werks has hosted the event. Four years ago, Klock Werks joined forces with the City of Mitchell to expand the annual celebration.

This year’s Pre-Sturgis Party will take place on Thursday, August 5, 2021, in downtown Mitchell from 5-10pm. The community is invited to join the riders that stop by on their way to the Sturgis Motorcycle Rally. This family-friendly event offers a fun night for all in attendance.

New this year, the First Official “Evel Knievel Stunt Cycle” Jump Rally. Wind’em Up and join us for the largest Evel Knievel Stunt Cycle event ever held. Celebrities and kids will go head-to-head to compete for the longest jump in front of the World’s Only Corn Palace. Not only will there be great fun for all with this throwback toy; but veteran jumper, Vince Ream aka “The 7” Daredevil”, will be joining us for the fun. Vince is widely recognized as the top jumper in the world, and he will show off his talents by attempting to set the World Record for the longest jump by a hand-powered toy motorcycle. This competition is an Evel Knievel Toys officially sanctioned event sponsored by California Creations, evelknieveltoys.com.

Real life stunt biker C-Bear and his crazy crew will make sure Evel Knievel and his wild ways live on as they perform their epic street stunt show at the top of the hour.


Support All Kids Bike obstacle course and help provide Strider Bikes to schools in Hanson County. Kids are invited to participate in the Strider Bike obstacle course. This is a fantastic way to teach kids to ride on two wheels.


Klock Werks and Dixxon Flannel have teamed up again to debut the Klock Werks Tribute Shop Shirt flannel. Team Klock Werks debuted the original red, black and white plaid shop shirt while attending a trade expo. In true Klock Werks fashion the shirt became a statement piece in the industry. The new Tribute Shop Shirt flannel will only be available in person at the Pre-Sturgis party with a limit of 3 per person.

Shelby Lee Lowe will be providing live music during happy hour from 5-7pm..Shelby has become a favorite of the Pre-Sturgis event. New this year DJ Sieff Style of Sioux Falls will be providing jams and keeping the Corn Palace Plaza rock’n from 7-10pm.

Once again, the Jack Daniel’s beverage garden will keep everyone refreshed. Snag a bit to eat at one of the food truck’s including Scotty D’s, Big Daddy’s BBQ, Mini Donuts, Hungry Dog and more.

We welcome back local car enthusiast and UTV owners with free downtown parking to show off their wares between 2nd and 5th Avenue.

And of course, the feature of the event, motorcycle parking. Come down to get a taste of the world’s greatest motorcycle rally with a small-town feel in Mitchell, South Dakota. Motorcycle parking is available at 7th and Main Street for all to view these beautiful bikes.

Don’t miss the biggest party of the year! Mark your calendar to attend the Annual Palace City Pre-Sturgis Party at the World’s Only Corn Palace, powered by Team Klock Werks where we are Fueled by Passion.

About Klock Werks:


Located in Mitchell, South Dakota, Klock Werks has grown from humble beginnings to a globally recognized brand. Achieving status as “Air Management Experts”, Klock Werks credits this to the success of the original, patented, Flare Windshield. Also supplying fenders, handlebars, and other motorcycle parts, Klock Werks proudly leads the industry through innovation in design and quality of materials and fitment. Team Klock Werks has been successful for years designing parts, creating custom motorcycles, and setting records on the Bonneville Salt Flats. You will find motorcycles, family, and faith at the core of Klock Werks, along with a commitment to caring for the needs of enthusiasts around the world who enjoy their products.

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CARDO SYSTEMS INTRODUCES NEW PACKTALK HEADPHONES; EXTENDS USABILITY BEYOND HELMET-TO-HELMET COMMUNICATION

New Accessory Allows Always-On Communication in Non-Helmet Applications;

Changes the game for Motorcycle Coaches & Instructors

Plano, Texas (July 6, 2021) – Cardo Systems, the global market leader in wireless communication systems for powersports riders, today announced availability of its all-new PACKTALK Headphones. The new accessory extends use cases for the PACKTALK BOLD and BLACK models by allowing users to stay connected in non-helmet scenarios. Most notably, the PACKTALK Headphones change the game for motorcycle instructors and coaches who greatly benefit from a direct line of communication to riders.

Similar to “gaming” headsets, the PACKTALK Headphones feature noise-canceling earmuffs and a boom mic for crystal-clear communication. A built-in Cardo cradle allows users to conveniently transfer their PACKTALK unit from their helmet to their headphones. Once transferred, the PACKTALK operates just as though it was locked in on the side of the helmet – allowing anyone off the bike to communicate easily and effectively within the intercom network of up to 15 people.

“Over the last several years, we worked closely with industry professionals around the world to understand the need for an accessory that would allow seamless communication in non-helmet applications,” said Dan Emodi, Chief Marketing Officer for Cardo Systems. “We sent prototypes to coaches, instructors and other industry professionals. Feedback was incredible, as many shared personal testimonials that confirmed the need for such a product in the marketplace.”

Cardo’s early work to garner prototype feedback from professionals, and integration into authentic experiences like the 2019 Monster Energy Cup, helped the brand design and develop a durable and dependable product. Among those who tested early prototypes, include motocross legend Ricky Carmichael, Javi Echevarría, personal manager of pro off road rider Pol Tarres and video producer from Spain and last but not least off road legend and Riding Coach from New Zealand Chris Birch. Feedback from each includes the following:

“As coaches, we use the PACKTALK headphones at the Goat Farm and the riders have the PACKTALK Bold units on their helmets. I personally wish we would have had them when I was racing,” said Ricky Carmichael, Coach at Georgia Training Facility. “During training, they enable the riders to be on track a lot more and apply our feedback in real time, instead of us having to pull them over and tell them the sections they need to work on. Being able to communicate to a rider in real time creates a dynamic and much more efficient practice session.”

“We definitely gained a lot of productivity because of the perfect communication with the rider and saved much time and energy,” said Javi Echevarría, Video Producer. “The most challenging locations are always the ones where the rider is far away from us because coordination is hard when we do camera car shots. Communication with Pol Tarres is very important to get the shots in the least amount of time as possible. Without the Cardo, we probably needed double the amount of time to get those shots.”

“It allows me to get so much more information across in my riding schools,” said Chris Birch, “It allows me to keep everything safe, and we get to hear all the funny stories, the jokes and the laughs when they work on their riding, and it keeps us all connected during the day, even if I have to get off my helmet”.

Available for $129.90, use cases for the PACKTALK Headphones extend beyond motorcycle instruction. From production shoots to UTV applications such as hunting, fishing and farming, users will greatly benefit from the PACKTALK’s hands-free, always-on communication network.

The PACKTALK Headphones pair seamlessly with Cardo’s top-of-the-line PACKTALK BOLD and BLACK models. Featuring Cardo’s industry-leading Dynamic Mesh Communication (DMC), each PACKTALK model offers a ‘set and forget it’ mesh intercom connection. Once paired within the always-on network, users will automatically reconnect each time the units are on and within range. In addition, Cardo’s proprietary Natural Voice Operation provides an easy, hands-free experience, while each model’s waterproof design and 13-hour battery life provide supreme durability and unmatched dependability.

The new PACKTALK Headphones are available for preorder at CardoSystems.com and will begin to ship to retailers in mid-July 2021. For more information about Cardo Systems, visit CardoSystems.com or join the conversation on Facebook, Twitter and Instagram.

About Cardo Systems
Cardo specializes in the design, development, manufacturing and sale of state-of-the-art wireless communication and entertainment systems for motorcycle riders. Since inception in 2003, Cardo has pioneered the vast majority of innovations for Bluetooth motorcycle communication systems and in 2015, it has also introduced the world’s first mesh powered communication protocol into the motorcycle market. The company’s products, now available in over 100 countries, are the world’s leading communication devices for the motorcycle industry.

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INDIAN MOTORCYCLE AND VETERANS CHARITY RIDE MARK 7TH ANNUAL MOTORCYCLE THERAPY ADVENTURE TO STURGIS

Returning Combat Veterans Use “Motorcycle Therapy” to Rehabilitate with Help from Veteran Non-Profit Organization

Moab, Utah (July 7, 2021) – Indian Motorcycle®, America’s First Motorcycle Company, today announced its continued support and sponsorship of the seventh annual Veterans Charity Ride (VCR) to Sturgis. The two have partnered with the initiative of “America Get Out & Ride” while using motorcycle therapy to support combat veterans’ transition to civilian life.

Many of the veterans joining the Veterans Charity Ride for the first time are amputees, para-plegics, or suffer from Post-Traumatic Stress and other issues veterans face after leaving the military. Each new veteran will pair with mentors who have already been through the Veterans Charity Ride program and receive one-on-one support to help their transition back to civilian life. The 2021 ride will include 16 total veterans – eight new, along with eight returning veter-ans who will serve as mentors.

“Veterans Charity Ride was designed to assist combat veterans who face challenges in their daily living and provide them with a support structure that will get them back outside and living life to the fullest,” said Dave Frey, Veterans Charity Ride Founder. “Many of our veterans used to ride motorcycles before their injuries and thought they never would ride again. Through sup-port from companies like Indian Motorcycle and Champion Sidecar, we are able to get these vets back on bikes and enjoy the freedom of the open road.”

This year’s ride to Sturgis will start on July 28 in Moab, Utah where the group will take the trek through some of the nation’s most scenic backgrounds roads in the western United States. The group will stop and visit local communities along the route, such as Fort Collins, Colorado, where the group will be receiving an official proclamation and welcoming by the Mayor before arriving at the Sturgis Motorcycle Rally in South Dakota on August 6. Participants will be riding an assortment of Indian Motorcycle models, outfitted with Rekluse® auto clutch systems and custom-built Champion Sidecars for amputee and paraplegic veterans.

The 14-day adventure allows participating veterans the opportunity to push towards conquering their post-war challenges while out on the open road. Throughout the trip, veterans will also conduct team-building exercises allowing riders to share their service experience during the emotional and mind-detoxing motorcycle ride.

“We’re honored to support our U.S. veterans and contribute to such noble cause like the Veter-an’s Charity Ride,” said Aaron Jax, Vice President for Indian Motorcycle. “Riding can be one of the most therapeutic experiences, as we have seen first-hand the dramatic evolution and in-credible growth from vets that have completed the VCR program.”

The Veterans Charity Ride to Sturgis was created by veteran Army Paratrooper Dave Frey and leverages the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded and amputee combat veterans adjusting to post-war life.

To support the Veterans Charity Ride, donate, or to learn more visit IndianMotorcycle.com and VeteransCharityRide.org. Riders can also follow along on Indian Motorcycle’s social media channels: Facebook, Twitter and Instagram, and Veterans Charity Ride’s social media channels: Facebook, Twitter and Instagram.

ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of Ameri-ca’s most legendary and iconic brands through unrivaled racing dominance, engineering prow-ess and countless innovations and industry firsts. Today that heritage and passion is reignited under brand new stewardship. To learn more, please visit www.indianmotorcycle.com.

REKLUSE® is a registered trademark of REKLUSE RACING, LLC

ABOUT VETERANS CHARITY RIDE
Veterans Charity Ride (VCR), started by veterans for veterans, is a non-profit organization that delivers Motorcycle Therapy and additional life changing, life-saving holistic programs specifi-cally designed to assist wounded and amputee combat veterans with their needs and the is-sues they deal with on a daily basis. Helping our fellow veterans through outreach, action, ac-tivities, education and follow-up is what drives our organization. The end result of our program is a healthier and happier, more capable individual, who is now living life in a much better physi-cal and mental condition, and able to help and support other veterans to do the same. Visit www.veteranscharityride.org to learn more and support this worthy cause.

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The Home for Women In Sturgis

The Sturgis Buffalo Chip® is hosting Women’s Day at the Chip®, a day-long celebration of women in motorcycling on Tuesday, Aug. 10 during the Sturgis Motorcycle Rally

Sturgis, S.D. (July 9, 2021): Known organically for years as the Home For Women in Sturgis, the Sturgis Buffalo Chip is officially declaring the Tuesday of rally week Women’s Day at the Chip. Tuesday, Aug. 10 will be a day for women riders, passengers and the friends who support them to gather and celebrate at the Sturgis Buffalo Chip. Women’s Day at the Chip features women-led components for all women in motorcycling: pilot, passenger, industry rep, aspiring riders and others. The activities will emphasize inclusivity, so all are welcome to take part in the many events and activities planned at the free-access Buffalo Chip CrossRoads that day. See the full lineup of Women’s Day at the Chip events at BuffaloChip.com/WomensDay.

“Women’s Day started as a small flagship event called Biker Belles®,” said Toni Woodruff, Biker Belles Director. “It’s now grown into a full day celebrating riders who break the stereotype that motorcycles are just for men. Our legacy event set the base to cover all aspects of the moto lifestyle from the female perspective, and it made way for the inclusion of other women’s events. Women’s Day holds special importance for us at the Chip.”

Women’s Day Events

Biker Belles®

Honorary special guests Karen Davidson of Harley-Davidson Motor Company® and Jill Parham, co-founder of J&P Cycles, will join a stacked lineup of previously announced special guests taking part in the 13th Annual Biker Belles Celebration. Participants will experience the freedom of the open road next to heroes, mentors and friends old and new. The guided Morning Ride will route from the Lodge at Deadwood through the beautiful Black Hills to festivities that celebrate women in riding and support organizations benefitting women’s causes.


Women, Wind & Wheels Free Ride-In Bike Show, presented by Ride Wild

This all-women’s ride-in bike show will bring together a unique collection of women-owned machines. Throughout the show, Theresa Contreras of The Real Deal Revolution will be welding the trophies to be awarded at the end of the show. Trophies will be awarded for Best Paint, Best Chopper, Best Bagger, Best Classic, Best Cruiser, the FIRST-EVER Best 2-Up Touring Bike (showcasing couples riding), and the Jessi Combs Foundation Award for Best in Show. The Real Deal will also have active artists doing paint, pinstriping, leatherwork, and more throughout the show. All attending will be welcome to try their hand at these trades.


Women Riders Turnout

Now at 20 percent, women riders are the fastest growing segment of motorcycling and considered by many to be the hope of the industry. This event will show the riding world what 20 percent looks like in a way that can’t be ignored. The drone will go up, the gathering will be recorded, then everyone will disperse to do what they love: ride bikes.

Maiden Moto Art Show, presented by Harley-Davidson

This all-female traveling art and motorcycle show powered by Harley-Davidson showcases female artists from within the moto community. The show, curated by Savannah Rose, will feature 20+ artists of varying mediums focused on women and their motorcycles and bikes built, owned, and ridden by ladies.

Ride Wild Presents The Wild Gypsy Tour

This exciting event invites women into the heart of motorcycle culture as part of the Ride Wild Tribe in an immersive five-day, five-night bonding journey at the Sturgis Buffalo Chip with fellow #WomenWhoRide.

Support 2UP

Those who ride 2UP will find their community visiting with Support 2UP (S2UP), who will be on site throughout the day. S2UP focuses on encouraging and empowering both men and women riders by sharing personal experience, tips, advice, and resources relating to passengers and 2UP riding. They will also be presenting the award for the Best 2UP Bike in the Women, Wind & Wheels Bike Show.

Women’s Day will also feature an afternoon filled with informative sessions with industry experts, one-day women-driven product vendors, free all-day giveaways and networking opportunities with moto celebs and influencers. 

Influencers in attendance for Women’s Day at the Chip includes Alisa Clickenger, Nancy Climer, Karlee Cobb, Theresa Contreras, Kathleen Covington, Karen Davidson, Deb Drinan, Lena Fairless, Gevin Fax, Shana Guy, Betsy Huelskamp, Denise Hughes, Craig Johnson, Shawna Jurrens, Laura Klock, Sara Liberte, Jon Montgomery, Brandi Moya, Jill Parham, Jody Perewitz, Penny Osiecki, Kelly Quinn, Ellie Rains, Vicki Roberts-Sanfelipo, Rob Schluter, Savannah Rose, Cris Sommer-Simmons, Diva Amy Skaling, Marilyn Stemp, Stephanie Thompson, Jacqui Van Ham, Robert White, Dana Wilke, Toni Woodruff, Gina Woods and Kelly Yazdi. 

Inclusive and educational events are just a part of what the Sturgis Buffalo Chip has in store for its 40th Anniversary in 2021. Visitors will have the opportunity to experience countless events, including performances from the world’s top entertainers, legendary rides, powerful freedom celebrations, top-tier bike shows, white-knuckle racing events and so much more. All events are held outdoors in an open environment for the safest experience possible. Entertainment is free with camping. A full list of Sturgis Buffalo Chip women’s day events is available at BuffaloChip.com/WomensDay. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.

2021 Sturgis Buffalo Chip Event and Entertainment Lineup

Friday, Aug. 6

Buffalo Chip Official Sturgis Rally Kickoff Party

Puddle Of Mudd

Blacklite District

ULTRA4 Off-Road Racing – Qualifier

Maiden Moto Art Show begins

Buffalo Chip Live begins

Saturday, Aug. 7

Buckcherry

Drowning Pool

ULTRA4 Off-Road Championship Racing

School’s Out Chopper Show

Sunday, Aug. 8

Kid Rock

Reverend Horton Heat

FXR Show & Dyna Mixer

Bell Brawl

Monday, Aug. 9

Stone Temple Pilots

REO Speedwagon

Legends Ride®

Hardcore Cycles Performance Show and Skinny Tire Bagger Build-Off

Tuesday, Aug. 10

Clint Black

Women’s Day Events

  • Biker Belles®
  • The Morning Ride 
  • Women, Wind & Wheels Bike Show presented by Ride Wild
  • Women Riders Turnout
  • The Real Deal Event Sessions
  • Suffragist Centennial Motorcycle Ride

Buffalo Chip Super TT Xtreem Flat Track Racing

Sportster Showdown

Mini Bike Show

Wednesday, Aug. 11

ZZ Top

Corey Taylor

Rusty Wallace Ride

Evo Entanglement Bike Show

Thursday, Aug. 12 

Anthrax

Black Label Society

Lingerie Fighting Championships

Western Frontier Ride

Buffalo Chip Super TT Xtreem Flat Track Racing

Freedom Celebration

Rat’s Hole Custom Bike Show

Friday, Aug. 13

Shinedown

Black Stone Cherry

Lingerie Fighting Championships

Full Throttle Bagger Blastoff bike show

Saturday, Aug. 14

P.O.D.

From Ashes To New

Lingerie Fighting Championships

More announcements coming soon.

Categories
Press Release

Introducing LiveWire ONE, the first product from the all-electric LiveWire brand

MILWAUKEE (July 8, 2021) – Today, Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) presents the evolution of LiveWire (LiveWire.com) as a standalone brand and the introduction of LiveWire ONE – the electric motorcycle built for the urban experience, with the power and range to take you beyond.

Jochen Zeitz, Chairman, President and CEO of Harley-Davidson:

“As part of The Hardwire Strategy, we made a commitment that Harley-Davidson would lead in electric. We recognized the pioneering spirit and brand value in LiveWire for our community and took the decision to evolve the original LiveWire motorcycle into a dedicated EV brand. Today’s LiveWire ONE builds on the DNA of Harley-Davidson but with the electric focus and ambition of the new LiveWire brand. Harley-Davidson and LiveWire will continue to rewrite the motorcycle rulebook and we are excited about this next chapter in our legacy.”

LiveWire ONE: Launching at $21,999* and available to order today at LiveWire.com, in addition to select LiveWire dealers, LiveWire ONE delivers the best experience for the urban rider, with personality and soul:

  • BIKE WITH A PULSE: Haptic heartbeat—adding a touch of humanity to electricity
  • DIGITALLY CONNECTED: Stream directions, monitor alerts, and track your recharge status
  • INSTANT ACCELERATION: Smooth power from the electric motor that can produce 100% of its rated torque instantly
  • FAST CHARGING: Recharge DC Fast Charge 0 to 100% in 60 minutes/0 to 80% in 45 minutes**
  • FAR RANGING: 146 miles of city range, capable of traveling beyond the urban grid***
  • CUSTOM MODES: Define how LiveWire ONE performs and personalize your experience
  • CONTROL:  Advanced rider systems and a 6-axis IMU tracks and anticipates change

With evolved software and hardware, LiveWire ONE builds on the experience of the original LiveWire and reflects the new identity of the LiveWire brand.

LiveWire ONE will debut at IMS North California on July 18, 2021, with demo rides and wider product experience moments.

Innovative model: LiveWire is the first OEM with a hybrid omni-channel model, combining the best of digital and physical, allowing the customer to interact with the brand on their own terms.

Retail experience: LiveWire ONE launches online at LiveWire.com and at 12 incoming LiveWire brand dealers**** in California, New York and Texas with additional locations planned for the fall.

Experience Galleries: Designed to facilitate a fully immersive brand experience, the first state-of-the-art LiveWire brand experience gallery is scheduled to open fall/winter 2021.

Online + In the App: With the focus on the digital experience, LiveWire.com takes visitors through an immersive journey from vision to product—including a new interactive bike builder, a new mobile app, and a heightened ownership experience.

LiveWire Custom Finance: The LiveWire Custom Financing Program provides ownership with options, allowing riders to experience the latest LiveWire technology, on short term leasing.

International: Launching in the USA, LiveWire ONE plans to be available in international markets from 2022. For future product news, please see LiveWire.com.

*Prices listed are the Manufacturer’s Suggested Retail Prices for base models. Options such as color are available at additional cost. Prices for additional available models exclude tax, title, licensing, registration fees, destination charges, added accessories and additional dealer charges, if any, and are subject to change. LiveWire reimburses dealers for performing manufacturer specified pre-delivery inspection and setup tasks. Dealer prices may vary.

**Charging rate varies based on output of the charge unit and ambient/vehicle temperature.

***Range estimates are based on expected performance on a fully-charged battery and are derived from SAE J2982 Riding Range Test Procedure data on a sample motorcycle under ideal laboratory conditions. Your actual range will vary depending on your personal riding habits, road and driving conditions, ambient weather, vehicle condition and maintenance, tire pressure, vehicle configuration (parts and accessories), and vehicle loading (cargo, rider and passenger weight).

****For the current list of LiveWire dealers, please visit LiveWire.com.

About Harley-Davidson:
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel. Harley-Davidson Financial Services provides financing, insurance and other programs to help get Harley-Davidson riders on the road. Learn more at harley-davidson.com

About LiveWire:
More than a motorcycle, LiveWire plans to redefine electric. Drawing on its DNA as an agile disruptor from the lineage of Harley-Davidson, capitalizing on a decade of learnings in the EV sector and the heritage of the most desirable motorcycle brand in the world. With an initial focus on the urban market, LiveWire will pioneer the electric motorcycle space, and beyond. With a dedicated focus on EV, LiveWire plans to develop the technology of the future and to invest in the capabilities needed to lead the transformation of motorcycling. LiveWire expects to benefit from Harley-Davidson’s engineering expertise, manufacturing footprint, supply chain infrastructure, and global logistics capabilities. Innovating by design and attracting industry-leading talent, LiveWire will be headquartered virtually, with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.