Sturgis Buffalo Chip® Custom Series to Present the Best of the Best Custom Motorcycle Culture for 81st Sturgis Rally

Press Release

Nine world-class bike shows descend on the Sturgis Buffalo Chip for its 40th Anniversary in August. One builder to be crowned Custom Series King live on the main stage.

Sturgis, SD (May 13, 2021): Stock motorcycle haters will rejoice as the Sturgis Buffalo Chip has teamed up with the world’s preeminent custom motorcycle builders to host a series of prestigious motorcycle shows for the 81st Sturgis Motorcycle Rally. The Sturgis Buffalo Chip Custom Series is comprised of nine distinct world-class bike shows that will take place during the venue’s 40th anniversary. In addition to winning prizes like cash and parts, builders showcasing their creations will have the opportunity to compete for the top award of Custom Series King live on the Wolfman Jack Main Stage Friday, Aug. 13 prior to headlining entertainment from Shinedown. All bike shows are free to spectateMore information and the official announcement video can be found at BuffaloChip.com/BikeShows.

“No other place at the Sturgis Rally will have the same caliber of custom culture as the Buffalo Chip in 2021,” said Rod Woodruff, CEO of the Sturgis BuffaloChip. “We’re so grateful to have top celebrity partners so that world-famous builders and talented up-and-comers can compete against each other in these prestigious shows for our 40th anniversary.” 

Sturgis Buffalo Chip Custom Series King

Main Stage Award Presentation

Friday, Aug. 13

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Each of the nine shows in the Sturgis Buffalo Chip Custom Series will advance one “Best in Show” winner to compete against each other for the title of Custom Series King. All Best in Show winners will be invited onto the Buffalo Chip’s legendary Wolfman Jack Main Stage on Friday, Aug. 13 where celebrity judges will crown the winner of this prestigious award and present them with a one-of-a-kind, custom trophy handcrafted by Joe Mielke of Snap Fabrications.

The Sturgis Buffalo Chip Custom Series

Rat’s Hole Custom Bike Show

Featuring Ted Smith and Big Daddy Rat

Thursday, Aug. 12

Buffalo Chip CrossRoads

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The Rat’s Hole Custom Bike Show is the longest-running and most prestigious bike show in the world, featuring 16 classes filled with the finest bikes the Sturgis Rally has to offer. The Rat’s Hole show displays the work of the world’s best builders, whose handiwork is judged on personality, function and a progressive sense of motorcycle culture. Over 60 coveted, hand-sculpted Rat Awards will be presented to the show winners. 

Sportster Showdown

Featuring Pat Patterson 

Tuesday, Aug. 10

Camp Zero

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Half bike show, half communal party, The Sportster Showdown brings out a mind-blowing collection of the coolest chopper, tracker, vintage and café Sportsters in existence. The show offers entrants some incredible prizes including cash, aftermarket parts and handmade trophies, not to mention the bragging rights that come with winning the Best Sportster in Sturgis.

FXR Show and Dyna Mixer

Featuring Joe Mielke 

Sunday, Aug. 8 

Buffalo Chip CrossRoads

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The FXR Show and Dyna Mixer welcomes riders to have fun and talk motorcycles at this no-nonsense motorcycle event. The show puts an emphasis on the riders, their stories and, of course, their rides. Popular vote determines the winners who receive prizes courtesy of some of the biggest names in the motorcycle industry, and 100 percent of revenue from donations and t-shirt sales go directly to LifeScape of SD. 

Women, Wind & Wheels Bike Show™

Presented by Ride Wild

Featuring Kelly Yazdi 

Tuesday, Aug. 10

Buffalo Chip CrossRoads

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The Women, Wind & Wheels Bike Show brings out the best examples of female motorcycling culture through amazing bikes and the incredible stories behind them. This show at the free-access CrossRoads will only display remarkable customs ridden by women, but all are invited to attend.

Florida Full Throttle Bagger Blastoff

Featuring Tony Cianci 

Friday, Aug. 13

Buffalo Chip CrossRoads

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The Florida Full Throttle Bagger Blastoff may be the last show of the week, but it’s certainly not packing any less punch. This show welcomes any brand bagger with a loud and proud sound system to show up at the Buffalo Chip CrossRoads and crank it up to 11. Florida Full Throttle Magazine will provide custom trophies to show winners.

School’s Out Chopper Show

Presented by AllFleet

Featuring Mondo Porras

Saturday, Aug. 7

Buffalo Chip CrossRoads

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The very first motorcycles to enter the Buffalo Chip gate in 1982 were choppers, so it is only fitting that the Chip is celebrating its historic 40th anniversary with a show for chopper lovers. Featuring old school, new school and everything in between, the School’s Out Chopper Show brings in some of the biggest names in chopper building each year and features some incredible prizes for show winners.

Mini Bike Show

Featuring Joe Mielke 

Tuesday, Aug. 10

Camp Zero

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At the Snap Fabrications Mini Bike Show, it’s not the size of the bike that matters, it’s how you customize it. The show will feature two classes of competition – Coleman Powersports mini bikes, and all other things mini and two wheeled. Master fabricators and self-deprecators will gather for the show’s second year to showcase minis that are small in stature but big in character.

Evo Entanglement

Presented by S&S Cycle

Featuring Bill Dodge

Wednesday, Aug. 11

Buffalo Chip CrossRoads

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Brand new this year to the Buffalo Chip Custom Series is the Evo Entanglement Bike Show presented by S&S Cycle. Celebrating the long-revered Harley-Davidson Evo engine, the Evo Entanglement welcomes custom Dynas, Softails, FXRs, Sportsters, touring bikes and even CVOs featuring the beloved power-plant. Colossal prizes will be offered including an S&S Evo-style 111” engine for the Best In Show winner.

Hardcore Cycles Performance Show and Skinny Tire Bagger Build-Off

Featuring John O’Brien

Monday, Aug. 9

Buffalo Chip CrossRoads

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This show is tailor-made for those who live the two-wheel performance life. Brand-new this year to the Custom Series, the Hardcore Cycles Performance Show rounds up the industry’s top performance builders to go head-to-head where it counts: getting power to the pavement. In addition, the Skinny Tire Bagger Build-Off will challenge owners/builders to customize a late model performance-oriented V-Twin bagger for a max amount of $15,000 – including the cost of the bike. 

The Buffalo Chip Custom Series is just a piece of the many activities happening at the Buffalo Chip for the 2021 rally. Visitors to the Buffalo Chip will have the opportunity to experience many events including legendary rides, powerful freedom celebrations, white-knuckle racing events, adrenaline-pumping stunt shows, world-class concerts and so much more. The 40th Anniversary of The Best Party Anywhere® is Aug. 6-15, 2021. More announcements coming soon. See all events at www.buffalochip.com/EVENTS. The Buffalo Chip is home to the Sturgis Rally Information Center and is the official sponsor of the free Sturgis.com Official Sturgis Rally Registration Program.

2021 Sturgis Buffalo Chip Event and Entertainment Lineup

Friday, Aug. 6

Headline Concert TBA

ULTRA4 Off-Road Racing – Qualifier

Saturday, Aug. 7

Headline Concert TBA 

ULTRA4 Off-Road Racing

School’s Out Chopper Show

Sunday, Aug. 8

Kid Rock

Reverend Horton Heat

FXR Show & Dyna Mixer

Monday, Aug. 9

Stone Temple Pilots

Legends Ride®

Hardcore Cycles Performance Show and Skinny Tire Bagger Build-Off

Tuesday, Aug. 10

Headline Concert TBA 

Biker Belles®

Women Riders Turnout

Buffalo Chip Super TT Xtreem Flat Track Racing

Sportster Showdown

Women, Wind & Wheels Bike Show™

Mini Bike Show

Wednesday, Aug. 11

ZZ Top

Rusty Wallace Ride

Evo Entanglement Bike Show

Thursday, Aug. 12 

Anthrax

Black Label Society

Lingerie Fighting Championships

Western Frontier Ride

Buffalo Chip Super TT Xtreem Flat Track Racing

Freedom Celebration

Rat’s Hole Custom Bike Show

Friday, Aug. 13

Shinedown

Black Stone Cherry

Lingerie Fighting Championships

Full Throttle Bagger Blastoff

Saturday, Aug. 14

P.O.D.

From Ashes To New

Lingerie Fighting Championships

More announcements coming soon.

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