Harley-Davidson and the Petersen Automotive Museum Announce the Opening of “Electric Revolution”

  • Exhibit to be the World’s First Museum Exhibit exclusively featuring Electric Motorcycles
  • Opens April 6, 2019 at Petersen Museum in Los Angeles  

LOS ANGELES, CA. –  The Motorcycle Arts Foundation (MAF) and the Petersen Automotive Museum announced today the opening of “Electric Revolution,” the world’s first museum exhibition exclusively featuring electric motorcycles. This exhibit, which is supported by Harley-Davidson, will open at the Richard Varner Family Gallery at the Petersen Automotive Museum in Los Angeles California on April 6, 2019. Curated by MAF co-founder Paul d’Orléans, the exhibit will explore the history and current state of the electric motorcycle and e-bike industry with 21 examples of 2-wheeled electric vehicles from both custom builders and established manufacturers.

Harley-Davidson is the lead sponsor for this exhibit and has provided three recent prototypes from their electric portfolio, including the 2020 LiveWire, which will be available to the public in Fall 2019.

“We are creating history with the world’s first exhibition of any type to feature two wheeled electric vehicles exclusively.” states curator Paul d’Orléans. “The electric motorcycle industry is exploding with new players investing in an electric future, and this exhibit will showcase contemporary manufacturers as the trail blazers of the industry and pay homage to electric pioneers.”

“We are thrilled to support the Motorcycle Arts Foundation and participate in the Electric Revolution exhibition at the Petersen Museum.” states Harley-Davidson Senior Vice President of Marketing and Brand Heather Malenshek. “Harley-Davidson is at the forefront of the changing consumer landscape within motorcycles and we are excited to showcase our halo product, LiveWire, within the powerful narrative this exhibit presents to the public.”

Harley-Davidson Named an Official OEM Partner of American Flat Track for 2019

DAYTONA BEACH, FL. – American Flat Track and Harley-Davidson® Motor Company announce today a continuation of their long-standing partnership for 2019. Previously the Official Motorcycle of the AFT Twins class, the American motorcycle icon will now join AFT’s existing family of partners as an Official OEM Partner of American Flat Track.

Harley-Davidson is the Official Motorcycle of the World Surf League

LOS ANGELES, CA. – Harley-Davidson Motor Company has come onboard as the Official Motorcycle of the WSL, activating at Gold Coast, Rio, Huntington Beach, and throughout France.

The sponsorship centers around the shared emotional connection of the mind, body, and soul that one feels from surfing and riding.

Harley-Davidson is Back During Motorcycle Week at New Hampshire Motor Speedway

LOUDON, N.H. – Spring is in the air and motorcycle riders are counting down the days until riding season begins. With all things motorcycle on our minds, riders can rejoice now that Harley-Davidson is officially back in a big way at New Hampshire Motor Speedway during Laconia Motorcycle Week, June 8-16.

In addition to demo rides, Harley-Davidson will showcase the latest apparel, gear and 2019 motorcycles. Members of Harley Owners Group, the official riding club of Harley-Davidson, can visit the H.O.G. booth inside the Harley-Davidson display to receive their commemorative rally token.

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