Iconic Brand Collaboration Drives Record-Setting Demand for Show-Stopping, Custom-Inspired Bagger, Designed by Brian Klock
MINNEAPOLIS (March 16, 2017) – On Monday at Noon Eastern, Indian Motorcycle dealers began accepting pre-order deposits for the company’s recently unveiled Limited-Edition Jack Daniel’s Indian Chieftain. By 12:10 p.m. Eastern, pre-order capacity of 100 units was filled.
The new limited-edition offering is the latest collaboration between America’s first motorcycle company and the iconic Tennessee whiskey distillery. In 2016, the collaboration produced a Limited-Edition Jack Daniel’s Indian Springfield and Indian Chief Vintage with pre-order capacity of 150 units filled in merely 8 hours. This year it only took 10 minutes.
“This overwhelming level of demand is an incredible testament to the power of these two iconic American brands,” said Steve Menneto, President of Motorcycles for Polaris Industries. “Without a doubt, this brand collaboration and motorcycle are tapping directly into a deep sense of patriotism and American pride. We couldn’t be prouder to be a part of it.”
The custom-inspired Chieftain marks the second year the two iconic American trailblazers have collaborated to design and manufacture what is ultimately a unique V-twin-powered celebration of American craftsmanship. Both brands have long shared a mutual commitment to independence, originality, and ingenuity. Ultimately, that’s what the resulting limited-edition Jack Daniel’s Indian Chieftain represents. Based on the consumer response, it’s clear that these brands, and the principles they stand for, deeply resonate with American motorcyclists.
“Last year, we were blown away when we filled order capacity in eight hours. Clearly, we have tapped into something truly special, but to fill pre-order to capacity in 10 minutes is nothing short of incredible, “said Dave Stang, Director of Events and Sponsorships for Jack Daniel’s. “Ultimately, it’s critical to us that our partnered responsibility message of “Bottles & Throttles Don’t Mix” is heard as loud and clear as the roar of the 111” V-Twin motor that powers these Indian Chieftains. These incredible bikes are an important platform in carrying that message to consumers.”
The individually numbered motorcycles offer a wide array of custom details, highlighted by a one-of-a-kind white and black crystal paint job with charcoal colored accents inspired by Jack Daniel’s unique charcoal-mellowing process. A host of Jack Daniel’s “Old No. 7” logos and custom badging are interspersed throughout the bike, including logoed billet driver and passenger floorboards, leather tank pouch, aluminum tank console with motorcycle number, and unique cam, primary and air intake covers. The crowning detail is a handmade, pure silver Jack Daniel’s horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle. The bike also carries an inscription of Jack Daniel’s “Bottles and Throttles Don’t Mix” mantra to remind riders that drinking and riding are meant to be enjoyed separately.
In addition to the bike’s unique custom-branded accents, the Limited-Edition Jack Daniel’s Indian Chieftain also features a 19-inch, contrast cut front wheel with an open fender and a host of premium touring amenities including LED headlight and driving lights, power adjustable flare windshield, gloss black front and rear highway bar, 200-watt premium audio system with fairing and saddlebag speakers, and Indian Motorcycle’s proprietary Ride Command™ infotainment system.
Only 100 of these show-stopping Limited Edition Indian Chieftain’s were available globally, each coming with a commemorative American flag handmade from Jack Daniel’s barrel wood. Each flag is customized to include the owner’s name, motorcycle number and VIN. The individually numbered bikes carry an MSRP of $34,999 (California models add $250 for California emissions) and a Canada MSRP of $42,499. Each comes with a two-year unlimited mileage factory warranty and free membership in the Indian Motorcycle Riders Group™ for one year.
ABOUT JACK DANIEL’S
Officially registered by the U.S. government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Jack Daniel’s encourages its friends to drink responsibly and reminds bikers that Bottles and Throttles Don’t Mix.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.
ABOUT POLARIS® INDUSTRIES
Polaris Industries Inc. (NYSE: PII) is a global powersports leader with annual 2015 sales of $4.7 billion. Polaris fuels the passion of riders, workers and outdoor enthusiasts with our RANGER®, RZR® and POLARIS GENERAL™ side-by-side off-road vehicles; our SPORTSMAN® and POLARIS ACE® all-terrain off-road vehicles; INDIAN MOTORCYCLE® midsize and heavyweight motorcycles; SLINGSHOT® moto-roadsters; and Polaris RMK®, INDY®, SWITCHBACK® and RUSH® snowmobiles. Polaris enhances the riding experience with parts, garments and accessories sold under multiple recognizable brands, and has a growing presence globally in adjacent markets with products including military and commercial off-road vehicles, quadricycles, and electric vehicles. www.polaris.com